Marc Haine uses the Harley-Davidson engine sound as a metaphor for how individuals and businesses need to make memorable, differentiated noise to stand out. His book Make Some Noise offers guidance on being preferred and avoiding blending in with competitors.
You recognize that as soon as you hear it. That's distinct. It's different. It stands out. It's memorable. You hear that sound and a picture forms in your mind. See, the Harley makes a distinct, different sound, a different noise, if you will, among the, you know, the other motorcycle manufacturers that are out there. And what I do is I like to use that as a kind of a metaphor and say that we all, as individuals and as businesses, we all make noise. And the noise that we're making is either that indistinguishable hum, that sewing machine sound, you know, that imported motorcycles make, or is it that, that deep resonant rumbling, instantly recognized roar of a Harley? So I say, what, what noise are you making? So that's why I tell you the book, Make Some Noise. It's like, stop blending in. Let's focus on what we can do to make your business stand out, be memorable, be spoken of highly, and be preferred. And that's what the book's about. It's basically, you know, here's how to do that.
