Marc Haine explains why companies plateau even when they're executing well. Spatial disorientation is a cognitive blind spot where businesses focus on actions that feel right but divert resources from their core growth engine, creating the illusion of progress while actual growth stalls.
Lovely! And so, our topic today, why do so many companies really seem like they stall even when they're doing or thinking they're doing everything right? Yeah, because it's complex. There's this concept I talk about in The 4 Forces called spatial disorientation. It's where everything in their being tells them they're doing the right things. But they're actually doing the wrong things. It feels intrinsically good. It seems common sense. But really, they might be making their business better but they stop doing the things that actually fuel the growth engine and they don't even see it.
