The advice to do what you love traps you in your comfort zone and kills business growth. You need to meet strangers and face unfamiliar challenges to build something real. Flow is nice, but progress requires daily steps outside what feels safe.
And I think one of the worst business tips— this is so controversial, but I'll be controversial on your show— is the worst business advice is, you know, go do what you love. Because if you only do what you love in your business, you will always live in your comfort zone. Your business will not be built in your comfort zone. Strangers, man, I'm sorry, living in your comfort zone, how often do you meet strangers, right? It's a dangerous analogy. I know I'm in flow when I do what I do, but I know that I must every day step outside my comfort zone. Yeah, my
