We evolved to make snap judgments about danger, but that same instinct backfires in modern life. Ted Bundy exploited this blind spot. So do the people we misjudge every day, from spouses to colleagues.
From an evolutionary perspective, this makes perfect sense, right? Back when we couldn't communicate real well, back when it was live or die, we had to make snap decisions, right? That tiger doesn't look great. And it's coming right towards me. Oh, kitty. But nobody ever stands there and goes, well, let's see, it's about 500 pounds, sharp teeth. You know, we don't ever debate. Our brain has just said, Hey, that's bad. We got to get out of here. And our brain has never stopped that. So we're constantly scanning to look for reasons to either enjoy or to say, this isn't for me. And when you think about this, I don't mean for this to take a dark turn, but think about when people talk about like Ted Bundy when he was a serial killer. Everybody said about Ted Bundy, he's charismatic. He's the nicest guy. Yep. He's the nicest guy. You really want to talk to him. So people form a great first opinion. And then when things start to turn bad, your brain's like, no, no, he's good. This can't be happening. This isn't real. So we do this all the time. Think about when we do it with our spouse. You know, we come down at the end of the day, we have a lousy day and we want to share and we see our spouse has had an equally ugly day and we go, hmm, not a good time to share. We do this all the time. The big blind spot, Marc, is why don't we think we do this in business too? Well, and the other thing
