33:33

In this March 31 2020 live‑stream, Marc Haine (service‑experience expert) hosts Jeff Granfield, a senior lease consultant with The Lease Coach, to address the urgent concerns of Canadian small‑business owners about commercial lease obligations amid the COVID‑19 pandemic. The conversation outlines the scale of the crisis, explains why lease clauses (force‑majeure, rent‑payment provisions, insurance, and termination rights) matter, and clarifies that most leases still require rent unless a specific exemption exists. They discuss the limited role of business‑interruption insurance, the patchwork of provincial eviction‑freeze policies, and emerging landlord‑initiated rent‑deferral or rent‑abatement programs (including examples from large REITs and small “mom‑and‑pop” landlords). The hosts stress the importance of tenants first pulling out and reviewing their leases, then initiating collaborative, non‑adversarial dialogue with landlords, presenting a comprehensive business‑survival plan, and being prepared with evidence of other cost‑saving measures. They differentiate rent deferral (postponed payment) from rent abatement (partial or full forgiveness) and advise documenting any agreement. Legal counsel is recommended only as a last resort after negotiation attempts. Jeff offers a free 15‑minute consult and provides contact details. Marc closes by previewing a forthcoming mental‑health discussion for entrepreneurs.

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