Marissa Brennan explains why brides delay booking vendors: their brains filter information through the reticular activating system, only noticing content that matches their Pinterest vision. Generic posts get scrolled past. Vendors who post specific, targeted content matching the bride's vibe trigger the dopamine hit that leads to inquiry.
According to science, this is the real reason why your brides are slow to book with you. There's a filter in your brain called the reticular activating system. It decides what I pay attention to and what gets ignored. You know, when you decide you want a white Jeep Wrangler, then all of a sudden you see them everywhere, or you decide you wanna cut out pizza to lose weight, then literally pizza is everywhere. It's like you can't escape it. They were always there. Your brain just started flagging them more because your brain is processing millions of bits of data literally every second. And if it focused on every piece, you will quite literally short circuit, my girl. Like boom, your bride's brain works the same way. She's scrolling on Instagram with that Pinterest board she created in her head, a vibe she already wants to feel. So every time she sees a post, her brain is like, is this exactly what I'm looking for? Are we flagging this? If yes, dopamine hits, she pauses, she stalks, she inquires. If no, she scrolls right past. When your feed is serving every kind of client with every kind of look, there's nothing specific enough to trigger this filter. Her brain goes, nah, and she scrolls. If you want to learn how to make your bride's brain go, wait a minute, I got a
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