Short motivational YouTube monologue by Marissa Brennan for bridal hairstylists and wedding makeup artists that encourages charging premium rates. The speaker poses a thought experiment (multiply current bride fee by 10) to show how higher prices change service decisions, investment choices, and professional mindset — urging stylists to 'act like' the premium-version of themselves before raising rates.
What if your Bride paid you 10 times more? Whatever you're charging right now, multiply it by 10. What would change? Would you upgrade your kid? Would you stay an extra hour while she's getting dressed to help her? Would you help her buy extensions? Would you buy extensions for your studio? Would you hire more help and have assistance? So you're only styling around four people and now you can get her done faster? Would you invest in a system so it's easy for her to book her trials and everything's all automated? Or would you still be clocking out after that last swipe of lip gloss and that last hair touch up? Here's what I learned. Charging more doesn't just change your income. It changes how you actually show up. You're already so capable of giving her that luxury premium experience. Start delivering it and start acting like the version of you who's already charging premium rates before you raise your rates. And let me leave you with what's stopping you from showing up like that right now?
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