What percentage of down styles require hair extensions, according to the speaker?

Marissa BrennanBridal Business Mentor

#bridalhairstylist #weddingbusiness #weddingmakeupartist

14 Sept 2025 · 1 min

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1:04

Speaker (Marissa Brennan) addresses bridal hairstylists and wedding makeup artists overwhelmed by large volumes of wedding footage and poor posting habits. She recommends organizing content using "content pillars" so creators know what to post: 1) Service pillar (the services you offer, e.g., bridal trials), 2) Awareness pillar (what brides need to know before booking, e.g., extensions), and 3) Signature look pillar (your defining styles, e.g., glam waves). The talk emphasizes matching visuals to pillars and that a single well-placed post can attract an ideal bride.

Questions this video answers

90%

Here's why. You have 24,000 videos in your camera roll, but less than 100 posts on Instagram. You're taking all of the content of your brides. You're even slowly becoming a tripod warrior, walking out of the wedding day saying oh my God, I got so much content on my ride. Until you sit down and you have zero clue what to do with all that footage. So here's what you end up doing. You end up scrolling for content ideas, copy and pasting what you think is working for somebody else, slapping on a trending audio and hoping it performs for you. This is code for you need content pillars. When you have pillars, it's a no brainer what you talk about. So now you're just matching the visual with your service pillars. So you're constantly talking about your services. Here's the three pillars that I teach to my students. Want to have a service pillar. So what's the services that you offer? For example, you offer bridal trials. Next you want to have an awareness pillar. What does your bride need to be aware of before she books with you? For example, 90% of down styles require hair extensions. She needs to know that. Next is your signature look pillar. So for example, this could be glam waves. You're now talking about glam waves and you want to show visuals of glam waves. Remember, you're one post away from your ideal bride finding you go post the content.