A short coaching monologue by a bridal hairstylist-business coach (Marissa Brennan) advising stylists who feel their pricing is ‘too high.’ The speaker argues that perceived pricing problems often reflect underlying issues—weak technical skill, an unpolished portfolio, lack of a signature look, and poor targeting—leading to brides hesitating or ghosting. She urges doing the work to improve skills and niche toward an ideal bride; once bookings increased, she stopped questioning her prices.
Okay, let me ask you. If brides were booking you out at your current rate right now, would you still feel like your price too high? Probably not. Right now, you're getting ghosted. Brides are hesitating. They're getting cold feet. They don't want to commit to you, so you're naturally going to start thinking it's my price. For me, personally, the only time I ever thought my pricing was an issue was when I knew I was lacking in another area, but I didn't want to admit it to myself. I knew my hair skill could use work. I knew my portfolio was not elevated like what she's showing me on Pinterest. I knew I needed to take the steps to find my ideal bride because I was trying to attract any and every bride. I had no signature look, so every time a bride would ghost me, would say I'm out of budget. Instead of wanting to face the reality of no matter what I price my services, I still aren't going to want to book me because I didn't fix the real core issues underneath. And once I started booking out and I started increasing my rates, never once did I question my pricing. Single year, I got ghosted like 100 times. Never question my pricing. Reality check to do the work that you've been avoiding.
