Short instructional clip by Marissa Brennan advising wedding beauty professionals to upsell add-on services during bridal trials (e.g., touch-ups, hair extension rentals). The speaker argues trials are a prime moment because clients are closer to the wedding, visualizing their look, and more receptive; she supplies example phrasing to offer services confidently when a client expresses concern.
If you're not upselling at the trial, you're missing out on hella money. Trials are the best time to upsell, AKA adding on a service that she actually needs in addition to bridal hair or bridal makeup. When she's booking, she might not realize why she actually needs to add on touch Ups or hair extension rentals trials. She's closer to the big day. She's visualizing everything and she's able to actually understand, okay, this is why I need to add on touch up. When she says of the trial, I'm so nervous about my hair holding in the weather. That's your cue. Here's what you're going to say. If you want, I can hang back after everybody styled so that way I can touch you out during your first look so you're nice and fresh for your ceremony. Now she's like, wait, yes, I need that say casually. Say it confidently. Say it when she's already obsessed with her look and now you're an upselling sales queen.
7 Lessons I Wish I Knew In My First Wedding Season (I’ve Now Grossed $728,000)
