Marissa Brennan argues that listing every service separately creates choice paralysis for clients. Packaging services instead reduces decision fatigue and makes clients more likely to hire you, the way a short menu works better than a massive one.
Let's get into one of the biggest debates. Should I price myself a la carte or should I do package pricing? When you do a la carte pricing, this is when you have a service menu and you list everything out, letting your client pick and choose the services she wants to hire you for versus when you have package pricing. You package everything up and you pick the services you want to be hired for. We think when we list everything out.
Oh, we're going to book more brides.
But in reality, this creates choice paralysis and it leads your bride to not making a decision at all. Think of it this way. Have you ever been a Cheesecake Factory and you're scrolling through their five page menu with 250 menu options and you're like, I'm just going to get what I always get because you want the safe choice. Or when you're on Netflix and you're scrolling for 30 minutes and you're like.
I can't find anything to watch. I'm just going to opt out altogether.
Because you tell yourself, I don't want to waste my time. That's how choice paralysis stops you from deciding. And it's what happens when we offer every service to our bride, making her make the decision of what she needs to hire us for instead. Reduce decision fatigue, increase the likelihood that she'll actually make a decision and decide for her with package price.
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