February 3, 2026

3 Feb 2026 · 2 min

Watch on YouTube

1:50

In this instructional YouTube monologue, Marissa Brennan outlines a three‑step, high‑velocity plan to revive a multi‑six‑figure bridal hair business that is currently lacking inquiries and bookings. She assumes the stylist’s skill level is at least intermediate and focuses on Instagram as the primary acquisition channel. Step 1 is to generate massive brand awareness by holding weekly “content days” with a model, creating 15‑30 assets (photos and reels) that showcase multiple bridal looks. Step 2 involves maximizing each asset’s reach: posting daily on the feed, duplicating reels for extra exposure, embedding SEO‑rich venue and style keywords in captions, and digitally networking by commenting on 10‑15 local wedding vendors’ posts to appear where ideal brides already browse. Step 3 converts the newly‑found audience by crafting Instagram Stories that directly ask viewers to inquire, repeating the cycle until the stylist consistently receives about 20 bride inquiries per week. The speaker emphasizes a systematic, repeatable workflow, quantifiable targets, and the “fake‑it‑till‑you‑make‑it” mindset for content creation.

Chapters

If I had to rebuild my multiple six figure bridal hair business for today's bride, here's the three steps I would take asap. We're going to assume that the main issue is I'm not getting inquiries or bookings. But my hair skill is at an intermediate level. This is beginner and this is intermediate. That's the bare minimum for booking brides today. Step number one, get more brides to know that I exist. The more brides that know you exist, the more they're going to be in your inbox inquiring, assuming you don't have content. What I would do is have weekly content days where I'm hiring a mod model and I'm faking it till I make it. And I would act as if she was a bride. I would do two to three different looks on her. So that way I can get 15 to 30 pieces of content from one day. Next, I'm going to edit and draft that in my Instagram, making sure that I'm showing up posting daily on my feed. Then I'm going to go in the edits app and I'm going to duplicate that reel that I edited. Once I've posted it on my feed, I'm going to bring that duplicate back over to Instagram and I'm going to repost it, same caption and all as a trial reel. This is going to get me visible in front of more brides, brides that aren't following me, giving me maximum visibility with my Instagram content. Next, I'll make sure I have SEO for the looks that I do and for the wedding venues that I want to work at within my caption and within the post itself. That way my content is showing up in front of my ideal brides. After I post, I'm gonna go and find 10 to 15 local wedding vendors. I'm gonna go on their pages and comment on their posts. My ideal bride is likely following them or looking at their post. I want to show up where she already is and we love to stock comments. This is what I call online digital networking. Then I would create Instagram stories that sell. So all the new brides that are finding me, they're looking at my stories and I'm actually asking them to inquire with me. Then I would repeat all of these steps until I hit 20 inquiries a week.