Marissa Brennan walks through a three-step plan to revive a bridal hair business: hold weekly content days to create 15-30 assets, post daily and comment on local vendors' posts to boost reach, then use Stories to ask for inquiries. The goal is 20 bride inquiries per week.
If I had to rebuild my multiple six figure bridal hair business for today's bride, here's the three steps I would take asap. We're going to assume that the main issue is I'm not getting inquiries or bookings. But my hair skill is at an intermediate level. This is beginner and this is intermediate. That's the bare minimum for booking brides today. Step number one, get more brides to know that I exist. The more brides that know you exist, the more they're going to be in your inbox inquiring, assuming you don't have content. What I would do is have weekly content days where I'm hiring a mod model and I'm faking it till I make it. And I would act as if she was a bride. I would do two to three different looks on her. So that way I can get 15 to 30 pieces of content from one day. Next, I'm going to edit and draft that in my Instagram, making sure that I'm showing up posting daily on my feed. Then I'm going to go in the edits app and I'm going to duplicate that reel that I edited. Once I've posted it on my feed, I'm going to bring that duplicate back over to Instagram and I'm going to repost it, same caption and all as a trial reel. This is going to get me visible in front of more brides, brides that aren't following me, giving me maximum visibility with my Instagram content. Next, I'll make sure I have SEO for the looks that I do and for the wedding venues that I want to work at within my caption and within the post itself. That way my content is showing up in front of my ideal brides. After I post, I'm gonna go and find 10 to 15 local wedding vendors. I'm gonna go on their pages and comment on their posts. My ideal bride is likely following them or looking at their post. I want to show up where she already is and we love to stock comments. This is what I call online digital networking. Then I would create Instagram stories that sell. So all the new brides that are finding me, they're looking at my stories and I'm actually asking them to inquire with me. Then I would repeat all of these steps until I hit 20 inquiries a week.
7 Lessons I Wish I Knew In My First Wedding Season (I’ve Now Grossed $728,000)
