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20 May 2025

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A short YouTube advice video (May 2025) by Marissa Brennan for bridal makeup artists and hairstylists on handling client objections to travel fees. The speaker recommends using sales psychology—mirror the client’s excitement, use a "sandwich" script (positive → brief fee explanation → positive) to normalize travel fees as industry standard, avoid over-explaining, and offer a concise line that the travel fee covers time, mileage, and prep while ending with enthusiasm.

Another bride didn't book because of your travel fee. You said it was out of budget. Everything else was fine, but the travel fee was just too expensive for her. So here's what you can do. We're going to position it as a standard. Mirror her excitement that she has and we're not going to overwhelm her with too much information. Going into the depths of this is why I charge a travel fee. Telling your entire life of why you charge a travel fee. Because in all honesty, that's not going to make her book you. We don't need to over explain why we charge a travel fee. We just need to help her realize that it's the standard in our industry. Do something like the sandwich method instead. Sales psychology. We're going to mirror that excitement. Then we're going to sandwich in why you charge a travel fee. And then we're going to end it with more excitement. You can respond with something like this where you're saying your travel fee covers time, mileage and prep and again, ending it with how excited you are.