YouTube video (monologue) giving Instagram/Reels strategy for bridal hairstylists and makeup artists: post reels during peak wedding season (summer/fall—especially July and October) to reach brides searching for inspiration. The speaker cites having 25 reels reach 1M+ views (20 of them posted in July/October) and promotes a masterclass and a reels challenge for professionals.
I can't believe I'm actually sharing this with you after having 25 reels hit 1 million views. Plus, here's one thing they all have in common. 20 out of 25 of those reels were all posted in summer and fall, more specifically, in October and July, and they all hit a million plus views. Search volume for our industry is up during the summer. It's wedding season. We are at our peak. So everybody is online on Pinterest, they're on Instagram, they're on TikTok. They are searching bridal hairstyles, bridal makeup looks for bridal party for their bridal trials. They need inspiration, and we want to show up where they are. That's why it's crucial for you to not only be posting right now during those months, so that way you're visible in front of her, but you want to be extremely strategic about the types of content that you're posting at that time. I have an entire masterclass inside bridal partner socials where I break down my methods to millions. And we're actually doing a reels challenge right now that I specifically designed by a pro for a pro. So you get visible in front of more brides.
7 Lessons I Wish I Knew In My First Wedding Season (I’ve Now Grossed $728,000)
