
Wedding vendors lose half their bookings by responding slowly. Cut the PDFs, simplify your packages, add a deadline, and follow up twice. Speed and clarity beat everything.
Everything that Major Bright goes to that has nothing to do with your rates. Let's get into it. Someone responded faster. Did you know that 50% of bookings will go to the vendor who responds first? She got confused because you're offering 15 million different things and she doesn't know what she needs to add to her book with you, which likely led her to feel overwhelmed with decisions galore. She's going to make one decision and that decision is going to be to not respond because she's like I don't know what I need. Here from your 14 page PDF of heavy texts in contract terms that's screaming please note at me. I don't know what I need. I am overwhelmed. This next one. I see a lot of people do that they don't even realize that they're doing, which is you don't add any urgency for her to book right now. Why do I need to book now versus tomorrow, next week, next month? There's no urgency, no call to actions in your email. So this is going to choose her to opt out. Harsh reality that I had to realize and get over is that my brides weren't just inquiring with me or inquiring with like maybe 10 other people at the same time. So you just might not be her priority or her number one choice. Maybe she inquired with you and she went back to work. She went on with her daily life after she inquired with you. You don't have a system to follow up with your bride. It could be leading to more brides ghosting you.
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