Marissa Brennan breaks down how to book 50 weddings as a bridal stylist using a 20% conversion rate. You need 250 conversations to hit 50 bookings, which means 20 inquiries per month over a year or 62 per month to close them in four months.
Here's exactly how you're booking 50 weddings in four months. Let's go. In sales, what I've come to realize is you always want to be aiming for a 20% conversion rate. So if we know that we're aiming for a 20% conversion rate, meaning of the inquiries that are coming in your inbox, how many of them are actually booking with you? That's your conversion rate. If I wanted to book 50 wedding, that I'm going to want to have 250 conversations. If you're like, whoa, Marissa, that seems like a lot. Let's do some math really quick. If you want to book 50 weddings, you have 250 conversations over 12 months. Every single month, you're going to want to be making sure you have 20 inquiry. And of those 20 inquiry at a 20% conversion rate that you're booking for booking a bride at least every single week. Here's how we're going to speed that up. And this is what you're going to want to aim for. Taking that same 250 conversations divided by four months, you're going to want to aim for have 62 inquiries every single month. In four months, you hit 250 conversations. With those 62 inquiries, you're going to want to Aim for booking 12 to 13 every single month to hit that 20% conversion rate. It's literally just math once you know your number. So tell me, are we booking 50 weddings in 12 months or we'll be booking 50 weddings in four months?
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