Bridal stylists posting only 12 times in 90 days get far fewer inquiries than they could. You need 8 to 20 exposures to influence a purchase decision, but most potential clients see you just 12 times in three months. A competitor posting daily gets 84 exposures in the same period.
If you want more bridal inquiries, this is what you need to do on Instagram. Most bridal hairstylists and makeup artists' Instagram that I audit only post around 12 times in the last 90 days. That means a bride can only see you 12 times in 3 months. Really underestimating how many times your bride needs to be exposed to you. And then you wonder why she's not booking you. She can't even find you. We usually need to see a brand 8 to 20 times before we decide to take action. So let's make this really simple. If you post once a week for 3 months, that's 12 posts. But if your competitor is posting every single day over 3 months, that's 84 posts. That means your bride is seeing your competitor way more times than she's seeing you. So when she gets engaged, your competitor feels familiar, and familiar feels safe. We trust what we see often. This is the mere exposure effect in sales psychology. That's why politicians start campaigning years before they ever even do the election. You know the name, so you're more likely to choose it. Posting once a week creates last-minute brides. Posting often creates that 'I need to book her now' energy. Comment the word audit to get the exact content mistakes blocking your inquiries and what to do instead.
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