Marissa Brennan shares a social-media tactic for wedding vendors: use two calls-to-action in every post. First, prompt comments to boost engagement. Second, ask people to DM you so you can send an inquiry form and move them toward booking.
Marissa Brennan shares a social-media tactic for wedding vendors: use two calls-to-action in every post. First, prompt comments to boost engagement. Second, ask people to DM you so you can send an inquiry form and move them toward booking.
The double CTA in my caption, one for engagement and one for booking with you bringing awareness to your services. Then we're also getting them to engage. Instead of saying share this post with your bridesmaid who needs to see this, treat your comment section as a console. Hey, if you want this style, tell me your hair. Type in the comments and I'll tell you. If you could do that, your engagement call to action could be something like have you ever worn the style? Let me know in the comments. How can I help you with your wedding style? Then add in that call to action for you. Your booking DM me if this style fits your vibe and we can chat about your wedding day. You're pointing them to your DMS and then in your DMs you can open the conversation and then that's where you can send them your inquiry form.
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