SCALING MY BRIDAL HAIR BUSINESS TO $260K/YR

Over on Instagram, I made this post earlier this year talking about how I went from $6,000 to $260,000 and walked you through a roadmap. And my DMs and comments were flooded with one question from you guys, which was, how did you do this without a bridal hair and makeup team? So for today's video, I'm going to be walking you guys through exactly how I did that and how you do not need a bridal hair and makeup team and you do not need to do both hair and makeup in order to grow six figures within your hair business. Let's dive in. First, let me give you some context. So for some context, in the year of 2022, I was able to $260,000 within my bridal business. I was always somebody who was told, in order to reach that kind of a milestone in your business, you have to have more services, you have to have a really large team, you have to do paid ads in order to get marketing to be able to bring in more leads for your business. So for context, when I posted this, most people were asking, how did you do this without a team? Because when I did this, I didn't have a team. I had freelance stylists helping me out as assistants. I didn't have a team of like 10 +2 doing weddings without me. Meaning I didn't have a team that I would send out to do weddings that I wasn't at and that was bringing me in this kind of revenue. So if you are like me and you are somebody who is asking yourself, how did you do this without a team? How did you do this only doing bridal hair? I didn't even think that that is possible. Believe me, I thought the same as well. However, it is a total myth. So my short answer to that question is I was able to gross $260,000 in revenue doing bridal hair only without a team helping me, only working with freelance contractors because of the amount of weddings I worked and my pricing. First, let's talk about the amount of weddings that I actually work. So in 2022, I worked a total of a hundred weddings. Yes, that is a fricking lot of weddings, my friend. Personally, for myself, this is something that I wanted to do. Is it something I recommend? Yes, and I'll talk about that later. In this video, I set myself a goal to work a hundred weddings because in 2021, I was able to actually hit my first six figure year as a bridal hairstylist. So in 2022, what I personally wanted to do was double that. And not only just double that, I wanted to double working as just a bridal hairstylist on offering more services, Basically doing exactly what I was doing without changing anything and doubling my revenue. So this meant not doing makeup, not adding additional services, not adding on a boatload of team members to do weddings without me, and staying within the framework that I was already using. So just doing bridal hair, only working with freelance assistant stylists. However, there was one thing I changed, which was the amount of weddings. So in 2021, I worked 80 weddings and made six figures and gross sales. And then in 2022, my go double that. So if I was going to double that, the way that I broke down the math was to increase my volume and increase the amount of weddings that I wanted to do. The second thing I did was I actually increased my prices twice in 2022. So if you are wondering how you can make six figures, you can do it a dozen different ways. One of the things you're going to want to start with is increasing your price. So what this actually looked like for me was doing two price increases. So I actually did one in the beginning of the year in January 2022, and then in the middle of the year around May or June 2022. By increasing my prices, I was able to make more profit off of each wedding that I was servicing. Now, you might be asking yourself, could you make the same amount of money and work less weddings? Yes, I could. However, my pricing would need to be a lot higher in order to gross $260,000 in sales and work less than 100 weddings. You might be wondering, okay, how do you actually come up with your rate? So my rates are set the way they are for a reason. In order for me to make a profit and pay my expenses, on average, it cost me $167 per wedding alone, just in expenses for products. And typically, on average, my bridal party sizes are the bride plus seven. So on those wedding parties, I'm likely going to bring a second stylist for myself in order to help out. They are an assistant, a contractor, a second stylist. They are not a W2 employee of mine. So because I'm always bringing on a second stylist, I am always charging for this. Other things that I increase when I was doing my price increases was my travel fee. So my travel fee used to be per mile, but in order to cover my expenses, when I look deeper into it, I realized that this actually wasn't making sense. I was driving two hours one way and only getting 40 doll dollars in compensation for expenses. And that barely covered my gas tank to fill it up for the one way. So instead, what I do now in order to increase that, because I'm spending so much on doing oil changes every three weeks, as well as my time for travel is I actually charge per hour. So instead of per mile, I charge $100 per hour traveled. Increasing my rates this way, I've been able to profit more in order to have more gross profit at the end of the year. Before 2020, when I was creating my own rates, my rates were actually made up of what other hair stylists I industry doing. So whatever somebody in my local area was charging was actually the glass ceiling that I was setting for myself. And what this did was it actually copy and pasted their money mindsets onto me. And what it also did was it didn't leave me over any extra money that I needed to pay for products and tools. Again, it cost me $167 per wedding in products. This did not set me up to be profitable. So if you are somebody who is looking for an actual formula to get strategic and intentional with creating your bridal hair rates In November of 2023, I'm actually launching a business course. So I'm going to be handing you over my formula to create your rate so that you can not only cover your expenses, but you can make more profit in your business. The link is down in the description box below, so you can hop on the waitlist and you'll be the first to know when enrollment opens. All right, so for you, I want you to ask yourself, how many weddings do you want to work per year, per month, per weekend? And now we're going to figure out what you'll need to be charging per wedding in order to hit $100,000 per year in your bridal hair business. Okay, so for example, let's say you want to work 50 weddings. So that's four weddings a month, and that's one wedding a weekend. Now ask yourself, how much do you actually want to make in the year? If you want to make $100,000, you actually want to add in for taxes and expenses, so you want to inflate that. So let's say you want to take home $100,000 in the year. You're actually going to want to grow sales $150,000. So that way $50,000 can actually go for your expenses and can go through for taxes. So then you will actually be taking home the $100,000. Now, in order to take home $150,000 weddings a year, four weddings a month, and one wedding a weekend, you're going to need to be charging a minimum of $3,000 per wedding. I can hear all the guests when I actually said that. Yes, you will have to charge a minimum of $3,000 per wedding if you only want to work 50 weddings a year. I knew this when going into 2021 as well as 2022. So the reason that I worked 100 weddings was because I didn't have that confidence in my services yet in order to be charging $3,000 for a wedding. So what I did was when I did that math, I doubled it. And instead of working 50 wedd to 100. So pre 2020, the problem that I always had was I knew what I needed to be charging in order to make $100,000 a year. However, I just never had the confidence to actually do it. So instead what I wound up doing was adding more in and making them seem like they're getting things for free because I didn't think that my bridal hair was good enough. So I was actually giving away all of these things for free and not charging the right amount in order to pay for my expenses and profit. I always thought if I needed to charge $3,000 per client, I would need to offer makeup services as well. However, I've learned instead lesson and takeaway I had from making $260,000 in one year as well as working 100 weddings was I put my reps in and I got better and better and better and better each time I worked a wedding. And that built the confidence within myself because action breeds confidence. So like I said earlier, I highly would recommend working a high volume of weddings in one year. Especially if you are starting out that way, you can build that unshakable confidence within your own self. So that way, when it comes to encouraging, increasing your rates and wanting to make more profit and wanting to hit that six figure year, you're not going to shake and you're not going to waiver when you're sending out your proposal, you're not going to have shaky hands typing that out. I could say that to you until I am blue in the face. However, if you don't have the confidence in yourself to know that in order to charge that price and that amount, you likely will delete it and revert back and maybe give a discount and to give a sale. Because again, a money mindset issue that a lot of us suffer from is we need to offer more when in reality we need to level up our confidence by working a high volume volume. And if it wasn't for working 100 weddings within those years, I probably would still be reverting back and not actually raising and increasing my prices. After that Instagram post, I did receive a lot of comments of people saying things like, oh well what about the taxes that you had to pay? And you guys are probably likely thinking the same thing as well. And if that is the message that you're walking away with, that's not the message that I want you to focus on is what she paid in taxes. So yes, $260,000 was my gross sales and my take home profits was about $150,000. The more you make, the more taxes you have to pay. America. For you. The message that I want you to walk away with is we create our own glass ceilings when it comes to our income that we think our clients will actually pay for and we shouldn't be doing that. And that's likely the rates that you're sending out now. You think this is what your client's going to want to pay for versus actually knowing what you need to charge, AKA charging for expenses and your profit. I no longer subscribe to these money mindset issues. I live in a small town, so I can't charge X, Y, Z. Nobody will actually pay that rate for me. No one else in my area is charging that. So I, I can't, I don't subscribe to those. And what I want you to ask yourself is why not? What's the actual research you've done in your local area to prove that theory? If the research is just a couple dozen people saying you're out of my price range, that's not enough. Or if the research you're doing is going and looking on other local hairstylists page and taking your pricing from them, you have no idea how they created their own rates in the first place. And I know this is possible because in 2023 I actually increased my rates so that I could work less weddings and still earn six figures. In 2024, I'm only going to be working 35 weddings and I will still take home $100,000 because after working my year of 100 weddings, my confidence is unshakable. Increasing my price is a no brainer. I know what I offer and I know there are brides out there who will pay it. Is it every single bride? No. I was also able to secure all of my 2024 bookings by July of 2023. So again, if you want that roadmap, make sure you click the link in the description below to sign up for the waitlist for Bridal Boss Academy launching in November because I can't wait to share it with you now. Before you go and increase your rates, what I want you to know is your clients perceived value needs to be there. You can't just raise your rates and expect your clients to want to pay and not change a single thing about your business. Things that you're going to want to have in alignment before you increase your price is your messaging, your website, your Instagram, your client experience, and most importantly your hair skill. However, what I do want you to know is that it is fricking possible and I want you to have unshakable confidence. I hope sharing my financial journey with you is helping you create some confidence within yourself yourself and knowing that it is possible. And no, you don't need to do paid ads. No, you don't need to have a large bridal team of 30 plus hairstylists and makeup artists doing weddings without you. No, you don't need to offer hair and makeup in order to hit six figures or even multiple six figures within your business. You can do this. Only doing bridal hair. You are enough. You're fan freaking tastic. You are so talented. I'm so proud of you and I'll be your number one fan cheering you on. So I'll see you guys in the next video. Bye.