A short instructional video (May 2025) by Marissa Brennan explaining a simple SEO strategy for bridal beauty professionals: use Pinterest search suggestions to discover exact phrases brides search for, then incorporate those phrases into Instagram content (captions, reels) to increase visibility and bookings.
I'm going to give you the simplest way to get your content more visible. Let's go. In 2025, we're optimizing for SEO, specifically on Instagram. Meaning on Instagram, you can now search up different bridal hairstyles and makeup. Look like Ms. Google Instagram is going to show you more related content. She's gotten really smart. You're like, okay, Marissa, but how do I know what my bride is actually searching for? I'm going to show you the hack that I've been doing for years on Pinterest so that I know exactly what my rides are searching for. Yes, I said Pinterest because it's the wedding planning Mecca. Over 40 million couples a year plan wedding using Pinterest, and 70% of brides are actually making Pinterest boards before they're even engaged. Here's what you're going to do. Head over to Pinterest, type in something that's your signature look, like bridal high buns. Now, this is the trick. You're going to look at everything that populates underneath of that search term, because this is what other people are searching for. What Pinterest actually hand delivers on a platter for you is related searches to the one you just popped in. So everything that your bride is searching for is delivered right there for you. So you're going to take these terms, you're going to write them down, you can put them in your caption, make content content about it, talk about it in a reel, and watch your content get more visible.
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