This content was created by Marissa Brennan. This content was uploaded by Marissa Brennan. This is a YouTube video titled "#socialmediatips #reelsinstagram #bridalhairstylist #bridalmakeup" containing a tutorial or advice session focused on improving Instagram content strategy for bridal hairstylists and makeup artists. The speaker provides detailed guidance on how to create engaging posts that highlight client transformations and tell compelling stories to attract brides. The content is instructional and aimed at helping professionals enhance their social media presence.
Okay, so you've been posting and you've been consistent, but it's not landing brides in your inbox. After reviewing dozens of your Instagrams, giving my students audits, getting them out of the 200 View jail, and landing brides in their inbox, here's where you're probably going wrong. You're staying surface level by only posting your talent. I need to know the transformation you walk me through. Whoever told you that before and afters are dead lied to you. They're not dead. How we post them is just different. Instead of simply showing a photo with a side by side of a before and after, it's more about in the moment, more about behind the scenes. And you want to be talking about the transformation that you're walking your client through, talking about the problem that she has, talking about her hair or makeup goal, talking about how you specifically resolved it. So for example, if her problem was a thinning hairline, her hair goal was a low bun. How you resolved it was you kept a full face frame and you use powders to thicken up her hairline. Here's how you can put that into a caption. Kelly was so nervous her hairline would be magnifying in her bridal hair photos during her consult, she told me she wanted to go with a full face frame and a clean low bun to match her romantic wedding wedding style to get her hairline and face frame to appear fuller. Here's exactly what I did. Then you break that down. Then you tell me how your client felt at the end, basically walking me through everything that happened at your consultation. This is how you make sharing your client stories relatable and how you're selling your services without selling them. Now go post some content.
