Ep 02: Mind your Own F'n Numbers and It's all about Timing

Welcome to the making of a DM show. Number two, mind your own effing numbers. And it's all about timing. That's what we're going to talk about today.

I'm more Kevin Steel. I'm here to help and teach him what I know and how I did it to discover freedom. There ain't no question mark. Kevin's when he stepping the doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker. Deal maker. But I'm not just a deal maker. I'm a dream maker.

Hey there, it's your host, Mark Evans, dm, and I hope you're having an absolutely amazing day. Mind your own effing numbers. And it's all about timing. That's something we're going to talk about here today because I see a lot of amazing people shifting, moving, and not ever going to become a deal maker, ever. If you continue down that path, you're going to be frustrated, overwhelmed, confused, scared, playing someone else's game that they don't even know what game they're playing. We'll get to that later and everything else in between. Guys, as I'm sitting here talking to you today, I'm in Coeur D', Alene, Idaho. We just got here yesterday. Me, my wife, Baby DM, which is Mark, 3, and my daughter Drea. I'm on the 11th floor overlooking the lake and all the boats with the blue tops. I'll have to show you a picture. Check out the show to see the picture. But I'm sitting here getting ready to get out on the boat for the day with my wife and them at noon here. So I wanted to shoot this show to you because I'm thinking about. I see messages and conversations and frustrations that are holding people back from a whole nother world. Mind your own effing numbers. What does that mean, Mark? Well, I'm glad you asked. You see, there's so many people out there bragging about like, yo, man, just made a million dollars. As a real business owner, the first question you ask is, what does that even mean? Because we all know companies that made many millions of dollars but went out of business because they didn't keep many millions of dollars. So it doesn't mean anything at all to you. So if I said, hey, guys, I made $400,000 this month in one of my companies, you might like, shit, I want to make $400,000. Well, the first question is, do you really? Because that actually, this is a real story. That company actually lost 30 grand last month. True story. Because we're growing, we're moving, we're prodding. We had challenges on certain things inside of that company, and it lost $30,000. But I could go around bragging and say we made 400 GS. And everyone gets excited. They think I'm smarter than I am, and they try to change their model. They try to change what they're doing to compete against me. Guys, the only person I'm competing against is myself. This is why I say mind your own effing numbers, is because my numbers are the only ones that I know that are real, that are true, that are telling me anything. The truth is most people that say their numbers don't even know what the hell they're talking about. So, like a lot of times in business in general, you need to know what your cost per lead acquisition is. How much does it cost you and your company to get a lead? Right. I own multiple companies. I'm involved in many, many, many companies. And every company has a different number. Even in the same industry has a different number. Like, let me get paint the picture. I have a real estate investment company, as you guys know or may not know, but in real estate, for a lead, I do Columbus in Cleveland, Ohio, a lot. My team does. But to buy a house in Cleveland, Ohio, might cost us, you know, $2,000 to get. Well, that's to close, but let's call it $100 a lead to get a deal, to get a lead in to that company. If I go to San Francisco, that same exact lead might cost 1,000 to $2,000 for a lead. Right? These are things you need to know as a business owner. So. But if you're in San Francisco and you hear me in Columbus or Cleveland, Ohio, saying I get leads for $100, the first thing. Question you should. Well, first of all, you shouldn't even care. Secondly, what does it mean? And third, what are your numbers telling you? Because if you're getting a lead for 2000 and making 100,000, you're doing pretty well, or 50,000 or whatever the number is. But if I'm getting a lead for $100 and you know my team is making $10,000, right. What does that mean? Because there's a lead to conversion, to contract. So you have lead cost, contract cost, and close cost. Right? So let me paint the picture. I'm sorry, I'm getting a little technical with this, but a lead for me costs $100. My team has to talk to 20 people. That's 20 times 100 equals $2,000 to get a contract to close. So $2,000 to make 10 for. For example, I'm using these basic numbers for easy math. These are things you need to know. That's what's always funny to me is because I see all these marketers, very smart by the way, for them to be marketing to you guys, saying get leads for free next to nothing. What does that fucking mean? I don't want free leads. I want leads that convert to make me money. If they're free or not, what does it matter if I'm generating a massive profit? See, this is the difference with playing business or becoming a deal maker. Dealmakers realize that you have to pay to play. You don't have to initially. You're going to pay your time by the way. But money like to grow, you have to pay, period. At scale, there's always a cost. See, it's easy to be in the beginning because you could do guerilla marketing one on one and just do the hard work. But if you want to scale in 20 markets now, it changes, right? Are you sick and tired of not having consistency on lead flow? Well, the reason you're sick of it is because you're not doing the right work. You're not investing in proper, scalable, consistent marketing, period. Now you can make up whatever bullshit excuse you want, but the truth is you're not doing consistent scalable marketing. I. E. Direct mail. No, most people are out there doing fancy hooky, you know, oh, I could get a lead on social media and by doing this post. Okay, well you're only posting once every three months and it's a half assed post at best. Yes, you can generate leads, but you're not generating a lot of leads and you're not generating consistent leads. But Mark, you don't understand. I did a post and I made five grand. Ten grand. Okay, so do it every day. But Mark, I don't want to go back because someone said something mean. And this like this is the problem. You can't run business on emotions. You got to run it on black and white paper. Direct mail works in every business by the way. And I'm not saying online marketing doesn't work because that would be stupid to say because I do online marketing every day as well. But we got to pick our battles. How big do you want to be? How small do you want to be? But where I'm going back to this is mind your own effing numbers. No one knows. It's all so far out of Context. All out of context. You don't believe me. This is what I love about the restaurant business. I don't know about you, but back in the day, well, some of you still might be doing this, but I used to go to restaurants and be like, it'd be packed and I'm like, oh, look at all this money, man. $7 for a beer. Damn. I can buy the same beer for 1:25 at the grocery store. They're killing it. And then I go back four months later and they're closed down because they didn't make. They can't make payroll. Just because it looks good, just because it looks like it's generating. There's a lot of expenses with real life businesses, staff, workers, comp. You know, facilities, overages, theft. I mean, I could go on and on and on and on. So when a company posts money and says, I make $2 million a year, I don't hear that, I don't care. That means nothing to me. Not only that, even if they netted $2 million, but they have no life. Their wife hates them or their spouse hates them. If it's a male or female, their kids don't know who they are. I don't care about it either. I want lifestyle, I want money, I want them both. But I'd rather have a million with a lifestyle than 2 million with no lifestyle. See, it's all relative. What does it mean? Mind your own effing numbers. Truth is, mind your own fucking business, period. That's the real question. That's the real thing. But talking about numbers, I see everyone out here tossing all the time, get free leads, do this for $17 per application. What does it mean overall? What business are you really in? What things are you trying to scale? There's different scalable models. You're not scaling big with social media posts just by that alone. Podcast shows. I do a podcast show now, right? I'm looking at how to scale this. I talk for an hour, it gets heard hundreds of thousands of hours, and then that produces something like ability, extraction, whatever. I have no plan for it yet, but it ultimately will, right? And the truth is, I would love for you guys, if my stuff helps you, to share it with your friends. Not only share it with your friends if you're not following them on Instagram. I spend a lot of time on Instagram doing daily videos. I do a wakey wakey 4:44 every morning, almost seven days a week, literally. As long as it's posting on Instagram, I share a quote or I share Something that's going on in my life or that day that could help benefit you. And that's on Instagram. Markevans dm. Follow me there. Let me know you listen to the podcast show. That's exciting to me to hear. I'm spending my time here while my family's out running around. They're downstairs. Mark's probably hitting on the fish tank, trying to wake a fish up. Dean is chasing, chasing him and all that fun stuff, right? But I do this because I actually give two shits. I was talking with a guy recently and he's telling me, mark, I see everything you're doing. I see what this guy's doing. I see what this guy. And I'm like, dude, no one gives a shit what everyone's doing. What are you doing? See, he's spending so much mental time worrying about what everyone else is doing. And I'm like, yo, mind your own effing business. What do you want? This is that identity crisis, guys. This is what I talk about all the time. And the truth is, he can't answer it because he doesn't know who he is or what he does and how he does it. You got to start getting conscious of this. We all do it, by the way. Some are just way more than others. Like when you see me post on Instagram in front of my rolls or a new watch or whatever we do, or. Or a bank statement or a post about, hey, I just closed this deal, made 72 grand. But again, all this stuff, what does it mean? If you keep seeing that over and over and over, hundreds, thousands, millions of times of impressions, you really can get lost in actually what's going on. So I challenge you to start minding your own effing numbers. When you focus on you and what you can control, you win the game of life because you're in control. Like I said earlier, if you feel out of control, unfocused, unsure, scared to death, it's because you have zero visibility of what's going on. You're shooting from the hip. You're just doing what you think you should do. Because Steve Johnson on Facebook said that's what he does. Or Susie Jones or whatever the fuck name you use. At the end of the day, it's not serving you, it's hurting you. You got to start paying attention to this, guys. The more social, in which it's very big now, it's getting bigger. The more it's out there, the more problem it's going to become for you. If you're not aware of is killing people and businesses daily. It's making you feel inadequate, making you feel like a loser, making you feel like you're not doing anything, making you feel like you're behind the eight ball, creating massive anxiety, massive stress, massive overwhelming feeling. It's real. Listen, when I look at, I'm very conscious of knowing my numbers and I still don't know all my numbers. It's impossible to. So when people ask me, mark, you know, what's the average cost per deal for you? Blah, blah, blah. Well, one, what business are we talking about? Two, what are we looking at? And three, there's so many uncontrollable variables in that. Because my lead to conversation to conversion ratio is so different. Why? Because I spend a lot of time on conversation to conversion with my teams. So what that means is if I get 100 leads, my team talks to 100 people, for example, their conversion might be better than yours. That's going to change my lead to deal conversion rate number. Right? Let's say if you talk to 100 people and your conversion rate's only 10%, you sell 10 people, my team sells 30%. That's a massive difference in conversation level. See, while you're spending all your time and energy worrying about what everyone else is doing, while you're spending all your time and energy worrying about how much a lead should cost, I'm focusing on my numbers, paying attention to controllable environments that I can control by allocating time to the right pieces. Mark, focus on Legion. Great. We got legion locked in. 100 leads a day coming in. Good. How do we convert that better? Lots of conversations. Let's invest money in those people. Let's invest money in the training, let's invest money into conversion conversation level stuff. Well, it costs you. You might think that costs money. I think at it as an investment picture. If you have a person or two people or four people or more on a conversion conversation on your team. So 100 leads come in. Four people are conversating with your clients or prospects. If you can teach them how to double, that creates a massive compound effect in your company. It's not even thought as an expense in our company ever. So what are you doing daily? What numbers are you looking at? What conversations are you having? Listen, I'm not saying it's not cool to walk around say, yo, man, I just converted at 80%, guys. The truth is my conversion rate could be a hundred percent depending what company. I'm talking about the dealmaker family, my mastermind, my conversion actually is way less Because I decline people, I'm not trying to convert them, I'm trying to unconvert them. Big difference. Not only that, speaking of one of my companies, the dealmaker family, that company, the maximum clients I can have is 33 people at 35 grand at the time of this recording. It's going higher. But 33, the amount is not the amount of people, the cost, the investment, but 33 people times 35,000. That's the maximum that company can make. So if I paid attention to what, whoa, I own a high ticket sales company and we make $3.5 million. Okay, that means I have to take my 33 people. The only way I can make that happen is charge more or get 100 people at 35,000 and. Or a mixture of both. But that's not my goal. That's not my intentions. My intentions are the clients in there to give them the best, most amazing investment experience in their life. They invest 35 grand, I want them to make 10 times their return yearly, minimum. But it's even deeper than that. It's a brotherhood, it's a connector. It's a connection piece for me to connect with them to understand really what they want and where they're going. We have challenges every day. We have opportunities out the wazoo every day. The key is this is minding your own effing numbers and figuring out which ones are important and when. So if I'm listening, that's one of the companies that maxes out 33 people times 35,000. Do the math. It's nothing. I'm not doing it for the money. I'm doing it for the impact. Maybe that changes. But I've been doing that for seven years. It's the most amazing thing I do by the least profitable thing I do per hour. Stupid. I know. Rewarding. Yes. See, the thing is, it's not always just about the money. So if I'm teaching someone's like, Mark, I want to learn how to create a $10 million a year coaching company. I know how to do that. I just don't want that is where I'm going with this. It's easy to do. It takes work, but it's easy to do. If you're providing value, you're creating real service and real connection and actually doing the shit you say you're going to do. But you got to have a fucking company. Before you can help people learn how to build a company, you got to have one yourself. Most people try to do it the opposite. Their company is the coaching company to Teach people how to grow a company that doesn't even make sense to me. It's actually fucking retarded to even think about it like that. Seriously. There was a guy I know, this is a true story. He was. He's making about 5 million a year and all he does is teach high ticket sell stuff. That's his business, by the way. It's not a bad business. This is a good business model. But he's never grown a real business. He has no employees. He has, his personality is fuck, like I'd rather the paint on the wall is better, right? And yet he's out there teaching people that have real companies. He's telling them how to change their company. And I'm not knocking this model, by the way. I'm just saying it's not for everybody because it's different. You have to want and you have to bring real value. I know a lot of people. This guy's hurt. And Gal, by the way, it's a couple. These people have hurt their companies because they're saying stuff half loaded with what benefits them through a conversation. And then the investor, the person that's invested in them takes it literal, they go implement it and it fucking blows up like it's bad. How the hell can someone that's never created a real company selling high ticket shit, by the way, is not a real company necessarily to someone that's selling, you know, a product every day. And I'm not saying you can't learn from those guys, I'm saying you can. But they're only sharing what limited information they have about high ticket and low ticket, medium ticket, et cetera. So I can learn from that. But I also don't have to take it so literal that I change my entire company up where it implodes and I almost lose everything. And the truth is I know many people that almost did lose their company. Some of them got a divorce because it became so stressful because they took this person's information so literal. This guy has no credentials to be telling a real fucking company how to run a company. Now listen, high ticket sales could be in addition to what the company is. He's like, don't sell low ticket shit. That's bs. That will never work. You're always going to have headaches. You're blah, blah, dude, you're going to have headaches no matter if you're selling high ticket or low ticket. Now don't get me wrong, low ticket stuff does cause bigger headaches. Oftentimes if it's set up wrong. If it's not a good product, I mean, there's a lot of Fs, but it also could be an amazing. Great to get to know you, great to connect with you, great to learn more about you. Let's start a relationship today that comes through expectations and conversations, right? So again, I'm not knocking these pieces. We're just having a conversation here today of my frustrations, of what I see a lot of great people like yourself that's facing. This is real and it's affecting a lot. Like not just you, but the people you can make an impact with. This is what's exciting about what's going on. Mind your own effin numbers, guys. I like I said, I barely know my numbers and I still get massive anxiety because I want more. It never happens quick enough. It's not happening quick enough ever. I've never met a company ever that said, holy cow, it's happening too fast, right? Especially in the beginning stages. What's interesting, and there's another side to this, is when I talk to other companies, including myself, when things are really cranking up, we are. Things are happening very quickly and we talk about we didn't capitalize properly or we didn't capitalize enough on the momentum. So there's kind of that catch 22 inside of that, which I want you to be aware of, because it is real. As we grow in a company, we have to protect this mindset of ours, this mind, what we're talking about. And all of this comes down to timing. See, when I'm talking about this guy selling high ticket shit and hurting small ticket companies, it's not a bad thing to learn high ticket, but it's a matter of if it's now. It's not a bad thing to learn about Facebook marketing or Instagram celebrity stuff or direct mail or this or that. It's a matter of is it now? Timing is the big key to this. See, a lot of times again, I'm in the real estate business. I'm talking a lot about real estate, but to me, like, it's like buying real estate. This is a true story, by the way. When I first started in real estate, I was a buy and hold guy because that's what I learned and that's all I knew. Now everyone knows everything before they do anything. Me, I learned one strategy. I started implementing it. Go figure. It worked. It worked so damn well that I actually started making so much money that I got cocky, complacent, arrogant, and almost went bankrupt not once, but almost went bankrupt twice. Why? Because I got cocky, arrogant and complacent again on the second time. But the second time I'm kind of a hard headed person. It takes me. I'm a slow learner with money. Now, by the way, these are the best clients. Slow learners with money, but timing. See, I thought when I bought all these real estate deals that I would leave a legacy, give back to my grandkids and great grandkids and blah blah, blah, blah blah. Before I even had kids. I wasn't even thinking about me having kids yet. But I knew having cash flow assets is amazing. But these houses might make me $200 a month each. Net cash flow 200 times 50 is $10,000. Now before you get your, you know, you're all excited like, yeah, I want, I want 50 houses, $200 a month. Well, that's what you're expected to make. That's not necessarily what you do make. Hence why I almost went bankrupt. Number one is because I had all these assets with mega, with lots of debt load, right? You're spending tens of thousands a month. Tens of thousands. I think it was like 30 something thousand. This is a long time ago. This is like 23 years. 22 years ago it was like $30,000 a month. 32,000amonth. So if you have a good month, it's good. If you have a bad month, it's really bad. Especially if you're dumb like me spending what you made. So if I was making 42 grand a month, spending 32 grand a month, I had 10,000amonth. That's what I spent. I bought stupid stuff I wasn't saving, I wasn't investing in more marketing to do more deals, to make more money, to keep growing. Not all the time. I would do it haphazardly at random when I was emotional, when I felt inspired, which is a major. No, no, guys, your emotions are not like. Business is not built on emotions, trust me. So it's all data, not drama. So if I was smart back then, I would have taken five grand put into the company and five grand to me to pay my bills and let the company grow while I grew and vice versa. Instead I took ten grand, just stripped the company of everything. Tenants stopped paying, I got in trouble, I had to have conversations with people I didn't want to have conversations with. And looking back now, it's all timing. Having a good portfolio and having cash flow is amazing. But did I want that at that moment? I could have took that same energy and made 100,000amonth. Instead I was making 10,000amonth because it takes a lot of Energy to manage 50 houses. I was my own property manager. I was my own repairman. I did everything. I screened the tenants, if you call it that. Here's how I screened tenants back in the day. How much are you putting down and can you afford the rent every month? That was my screening process. So it was very stupid. But if I took that time and invested and learned I didn't know about wholesaling real estate, that's actually how I saved myself from not going bk is I learned about wholesaling. I needed to make quick pops of money with limited risk. So timing a lot forced me. Like my problem created an opportunity to learn something new to solve my problem. Right? Solving my problem wouldn't be buy more rentals to make $200 a month. That was not my problem. I needed big chunks of cash to get out of the mess I was in. Timing. And so, yeah, so many people are doing things today for the future when they need to focus on the fucking today to now. If you don't have money today, the future doesn't even fucking matter. So while you're trying to eke along and make $150 a month and tell all your friends how cool you are because you have rental properties, no one gives two shit because it means nothing. In reality, they might be, oh, dude, that's cool, man. I wish I had rentals. Why? You secretly go home and you're like, oh, I'm in trouble, but yet you're out there blur, you know, smacking your mouth lips around, telling people how all these rentals you have and how amazing your life is. It's bullshit, by the way. 90% of people I talk to is in that situation. Might even be more. Yeah, dude, I got. I got six rentals. Okay, what does that mean? You're telling me you have no money in the bank? Less than 10 grand in the bank, literally. It's a true story, by the way. And you have $800,000 in equity that's sitting there doing absolutely nothing, which is stupid. And you're telling me you're spending two to four hours a day with these rentals, and yet in the same breath you're telling me you can't wait to leave this to your kids and all that. Dude, listen, you're going to die of stress. Your kids aren't even going to have any. It doesn't mean anything. Your kids don't care. They'd rather have you than these at houses. The interesting thing about this, and by the way, this is something we all have to go through. I think at least that's what I've experienced is the struggle of the mental struggle that is of thinking that we're like, let me say it like this here's something a mentor told me many, many years ago. And this is very, very, very, very powerful. And it probably goes against everything you've ever been taught. And I know it did me. So I want you to be very like, take a second, almost pause for a second, because I want you to have your mind ready for this because you might be driving, you might be on the treadmill. It's going to. It's going to. It's a deep thought question or even statement I should say. Ready? Save yourself before you save the world. It's worth repeating. Save yourself before you save the world. We've been taught, give everybody everything. See, Listen, and I'm being honest with you guys. I used to think I was a big dog when I'd go to church and give $20. Truth is, that was a big deal to me. It was a real big deal to me to give 20 bucks away because I probably only had 500 in the bank. 500 bucks, that is. And when a mentor told me that, I was like, oh shit, save myself before I save the world. See, I thought, my $20, by the way, $20 is not making an impact. Heads up, lots of $20. Do one $20 bill, not so much to a big purpose. And when this clicked one, I had to fight it. I fought it for months. Save yourself before you save the world. Now we're doing donations in the six figures. If I was trying to save the world before saving myself, I 100% know I wouldn't be able to do six figures a year in donations. It's impossible. The truth is I don't give two shits about leaving my kids anything. I'm worried about me today and what's interesting about that, by me focusing on me and what I can control today and where I'm going, well, I'll actually be able to leave more in the future if I want to for my kids. But who says we have to leave them anything? I want to leave them with manners, respect, honor, goal driven, dream bigger. If we can leave them with that shit, that's the real fucking legacy that I want to leave them. The mindset to it all. I don't know where I would be today if my dad and mom gave me everything or left me a lot of money to start whatever I wanted. But I believe I might be way worse shape. In my mind, I think I would be worse shape. It's all a matter of timing. And in business, when do I start the Facebook ads? I don't know the answer. Your data will tell you when to do it. Mark, how much do I spend on marketing? I don't know. But on basic math is typically 10% of your profits you put towards marketing minimum. Right. And that number changes as you get bigger and scale could be more, it could be less. The company I lost $30,000 in last month. It's because we actually doubled our marketing budget. Therefore we take a hit month number two and three. One, two and three. Because we're front loading something that we believe will be bigger in the future. It's called investing. See, a lot of people don't talk about this shit in business. Real life businesses have ups and downs, but that doesn't mean that's good or bad. It just means it's ups and downs. It might look bad to you. If you look at my P and L and you see a negative 30k month, it's the first 30 negative loss we had in the last 18 months. Why? But again, if you don't know how to read P and L, it's like you would realize that we hundred times our marketing spend to get X, Y and Z. We know where we're going. It's an investment in the future in the company. So it's again it's mind your own effing numbers. And when you do these things and it's all timing, I said we have to go all in. It's now. My team agreed. They came to me with it as well. By the way. I'm not that smart all the time. So when, when should you start doing real estate? I meet real estate people that want to do E Com. I meet E comm people want to do real estate. Listen, make a lot of fucking money and then you can do whatever you want. And by the way, a million dollars a year is not a lot of effing money. It's good amount of money, but it's not, it's not a lot of money. And I'm saying million dollar gross. If you're netting a million, that's a little different. That's, that's getting up there. It's good. But dude, like hang out another. It's not a lot of money still compared to what you're capable of. If you're capable of creating a net million a year business, dude, you're capable of creating way More. Don't get comfortable with it. Don't think you're killing the game, because there's a lot more people in the world that make way more than a million dollars net a year in your industry. I don't care what industry you're in. I don't care if you're selling hot dogs or buns or the warmer for those. There's opportunity galore. And as I'm talking to you, like I said, I'm in Coeur d', Alene, Idaho. It's effing beautiful out right now. Literally, it's like 72, sunny as hell. I'm getting ready to get on this boat here in a couple hours after I work out, which I don't want to, but I have to because I made a commitment. I made a deal to myself, deal maker, and I will do it. But traveling like this gets my mind thinking. This is a true story. We traveled from Ohio, Cleveland, flew to Dallas, to Spokane, Washington, and drove down here, 45 minutes away. But I was told, Dean, I was like, when we, like, as we're driving in the Uber, I say, do you realize how many houses and buildings and apartments and companies we just went over in that plane? Millions and millions. And yet you're. We're sitting here and we think, we can't just add one more piece of real estate to the portfolio. We can't just buy one more business and grow it to 50 states, to 50 countries. Our mind, our limiting beliefs are real. Like, I get inspired by traveling, even though it's frustrating to deal with some of the bullshit travel stuff. Checking into hotels and blah, blah, blah or whatever. Just put your mind to what's actually going on, pay attention. And I want to talk about this more and more because this is a real thing that changed my life and changed my businesses. Me traveling. 12-31-05, I left. I left Columbus for a month. Turned into seven years of travel. But travel expanded me. It allowed me to step back and get out of my comfort zone, my environment, my easy, simple world. Like, it's funny when people, like, you know, living, let's say, live in Florida, Miami, for example, they're like, dude, have you ever been to this place? No. Why? You've lived here your whole life. You've never been to, like, this place. People travel all over from the world to come and visit. It's like living in Paris or, you know, or wherever and never going and visiting all these amazing places. It's because we get comfortable with it. We forget what we have in front of Us. So for me, like, when I travel and we go to really cool destination environments, there's so much amazing shit that's around us, guys. You could jump on a plane within one hour and be somewhere in a totally different world, if not less. A totally different world where opportunity's abundant or obstacles are abundant, depending where you're going. There's so much out there. And what I love about travel, to me, this is not vacation. Vacation to me is people trying to escape from their real life. This is my life. This is my fucking life. I've created this shit. I made a deal to have this life with myself. I didn't even know this shit existed 20 years ago. Like, I'm looking as I'm talking to you. Hundreds if not billions of dollars of real estate, houses. A million minimum, up to $40 million on this lake. This is like their fourth home, by the way. This is like a home they come to two weeks a year. When you drive down in Palm beach and you see a $65 million mansion that's one of four or five of their houses, you realize that, right? Wherever you're at, wherever you're going, whatever you think is all programming that we've had created for us by other people. That's why being here at this show, the Making of a dm, I truly do want to share real life shit with you, to give you the tools to be successful in any way, shape or form you seek. I haven't figured this shit out. I'm still pushing the boundaries. I'm actually pissed off. I'm not sitting in that $40 million mansion right now talking to you. Instead, I'm talking to you from a nice suite at the Coeur d' Alene Resort, which is still pretty cool, but there's more. But there's also worse. So I'm not saying I'm not grateful. I just know what I'm capable of. See, a lot of people like Mark be grateful for what you have. Who. Who the fuck says I'm not grateful? Truth is, I'm actually very ultra grateful. I just know what I'm capable of, though. I know there's more. It's not about the big house. It's about what the big house stands for. For me. I don't give two shits what you think about it. I don't think. If you think it's cocky or showing off, that says more about you than me anyways, right? And it's all timing. I could buy that house today, but I'd better serve it 10 years from now, right? Because I don't need another house. I already got multiple houses. This is the first time I've ever been here and I'm already thinking about buying a piece of real estate. I'm going to actually look at some property here in the next couple days for investment reasons because that's what I do. It's my life. Wherever I go. I'm always looking at real estate every day in my mind as I'm driving. This is business, it's our life. So the vacation thing, as many people are trying to figure out, when I go on vacation, I'm going to forget real life exists. I'm going to wake up late, I'm going to drink like a mania fish, I'm going to eat like a fat kid loves cake, and I'm just going to keep going and going and going until I collapse and I go home and start the bullshit life all over again. And to me I'm like, dude, this is my life. I was up at 4:30am Like I am pretty much every day. I went downstairs, got a coffee. I haven't drank coffee in a while, which you probably can tell in my voice I'm a little anxious and that's why I don't drink coffee, because it gets me super anxious. But I'm pushing forward and had a couple calls, talked to my pops, I call them every morning typically and say, hey, what's up dad? Working on two new books, worked on two new chapters today and now I'm shooting a podcast and I'm gonna get done with this podcast show and I'm gonna go work out. Same exact shit I do when I'm at home. And then when I'm done, I'm gonna go hang out with my wife and kids and go play for four or five hours or longer or whatever. Because it's my life. It's not a vacation, it's my life. Guys, my life wasn't always like that because I didn't know this could be a life. Whatever you want, however you want it exists. But we have to create it on paper first. And then we have to start creating a path to get there. And that's what I'm talking about. Timing. Depending where you're at, if you're 44, 50, 500, whatever age you are, you might not want the big houses, the big cars and all that. You might be 72 years old. You just want 10,000 extra a month cash flow. Create an E commerce store, keep it simple, make 10 grand a month, sit back and enjoy life. You don't need to be hustling and bustling. That's so fucking easy to do. It's ridiculous. By the way, maybe you want. You're young and you're hungry and you want to go hard. Well, that exists too. Maybe you don't have a family or maybe you do have a new family. See, all this stuff is timing what's important to you. I talked about that on show number one. What the fuck do you want? Because that's what helps you figure out when you're making those decisions that are creating obstacles or opportunity in the future for you. By the way, every obstacle you have is because of a decision you made, by the way. You know that, right? That obstacle exists that you're dealing with right now. It's because you made a decision to make it exist. So we have to get better at decision making. Trust me, I've been there millions of times. I still am going to be there. But I'm trying to get better every day. I like opportunities, I like deals. Actually, I'm working on a deal right now. I think I'm going to kill. And I already got a lot of money invested in it. Why? Because of timing. I have a lot of stuff going on and I don't feel like I can give it the time it needs to be successful of where I know it can be. So therefore, instead of tinkering around making a couple dollars, I'm going to probably just cut it and let them do what they do and move on to focus on the things I'm focused on. I'm dealing with that right now as we speak. I got the call tomorrow with the guy. The decision has to be made for me anyways. So these are a decision I made six months ago. And I said yes, sent some money, started working on some stuff. And it's just different now. I'm in a different place. It's too small for where I'm at. Honestly, it's not big enough. And if I'm going to dedicate my time, I want it to be big enough to make it worth my time. I realized my value, my like. Again, it's timing, dude. In the beginning, I'll do anything. I got bills to pay, anything legal, ethical, of course, right? I got to put the deals together. Some of the biggest values, me as a. Where I'm at today in my life, as opposed to where I was at, you know, 23 years ago, is I understand the value in myself. And that's not a cocky or arrogant thing. It's just, you realize what you have and who you know and what you're capable of. That's a confidence thing through implementation, right? You're only one person away, one decision away from a different life, different world. But until you identify what those even decision making things look like, timing, you don't know yet. So just stay in the game. Write down what you want. Let's start talking about it more. We gotta zig when others are zagging. We gotta go in the straight line or go up the hill or down the hill. Are we taking the elevator up? Are we taking the stairs up? There's a big difference. Most people are taking the stairs up and taking the elevator down. We gotta focus, we gotta pick. When is the time? So before I finish up here, I want two things real quick, actually, maybe three or four. Number one, if this show, the making of a dm is making an impact in what we're talking about and getting you thinking to another level already, please share it with your friends. That's all I ask. Share it with business people, share it with your spouse, share it with anybody that you feel like this could make an impact in. That would be my number one, ask. Number two, ask. Go to iTunes and leave a five star review or whatever they allow you up to. Leave a post, leave a comment. Every person that does that allows us to get rankings higher and higher and higher. I want to compete at the next level. This show is important to me by the way. I care about helping you guys and gals. So if you would do that, that would mean so much to me. Seriously. And not only that, timing. Know when your time is, pay attention, focus on what happens. Like I do real estate. Some people get excited. I want to do real estate. Maybe next year, maybe four years from now. Now's not the time. It's always going to be there. It's not going anywhere. Is it a distraction or opportunity? And then data, not drama. Mind your own effing numbers. I'll say this until I'm blue in the face. And I know it might drive you nuts, but it drives me nuts. Every day I see amazing people changing what they do because they hear someone say something else. I get leads for $2. Well, shit, I'm paying 20. Man, I must be getting ripped off. No, maybe you're not. Maybe you're actually making a lot more and you're doing bigger shit than the person mentioning $2. So focus on what matters to you. Your data. Not drama. And when you do this, life changes. And guys, I love everything about what we're sharing here today. And if anything you need help with, please let me know. It helps me make the show better. Your feedback is super duper important to me and I want to deliver the stuff you guys need to hear and want to hear to help you get to where you want to go and maybe not even know where you want to go. And that's cool too. So guys, with that said, I hope you have an amazing day. Follow me on Instagram at Mark Evans DM and have an amazing, amazing day. I'm going to go jump on this boat now. Talk to you soon. Bye bye.

What I know and how I did it to discover freedom There ain't no question mark Kevin's when he's stepping it down he's closing deals Time to tell him what the DM's saying I'm a deal maker, a deal maker But I'm not just a deal maker I'm a dream maker. The journey's where it's at. It's all about the process. Time to get over to the DM project from a small town in Ohio so I know how it is. Can I come from a lot of money. I remember as a kid wanted to make a honey breath didn't see no one making more than that. Graduated high school with a 1.8 held me back. I hope my principals and teachers are alive just to witness this. I'm own boss I'm out here running two way figure businesses Walk away from it all and I'll be good But I've been called to help people just like y' all learn the game it's time to ball Everybody chasing the money but I'm not chasing the money I'm out here chasing the purpose Yo I've been working my whole life well got us where we at Is it gonna get us where we wanna go? It's time to push time to learn time to I'm here to help and teach him what I what I know and how I did it to discover freedom There ain't no question mark Kevin's when he stepping it down he's closing deals Time to tell him what the DM stand for. I'm a deal maker a deal maker But I'm not just a deal maker I'm a dream maker. The journey's where it's at it's all about the process. Time to get over.

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