EP 64: Are You Too Smart For Your Own Good?

Welcome to the making of a dm. Are you too smart for your own good? Is your smarts killing your profits? I don't know. But today on show, I'm going to share with you a story that I hope inspires you to get going and go get that money. So with that said, let's get started.

To discover freedom. There ain't no question. Mark Kevin's when he stepping the doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker, A deal maker. But I'm not just a deal maker. I'm a dream maker.

Hey there, it's your boy, Mark Evans. What a day. Thank you very much for being here, guys and gals. The DM show is blowing up in a good way. We have a lot of you. Appreciate you guys sharing it on social media, tagging me, just, you know, going over to iTunes, five star reviews. I appreciate you guys so much. I, I get messages every day like, mark, help me, man, help me. I want to grow my business, I want to expand my life, I want to grow my finances and all that and that's awesome. But I don't coach people to do that one on one. I just don't have the mental capacity, emotional capacity. It's a lot of work if you've ever tried to coach people. I've, I've done that, some of that stuff back in the early 2000s. It's just I can't do it anymore. But that's why I do the show. I genuinely want to help people. Like I love to help people. But we've talked about this on the past in podcast shows about the one to many concept. I have a new book coming out, the Me Economy, which we'll talk about hopefully today a little bit. And I've been grinding on that thing pretty hard for the last four months. I've been dragging my feet. When I say grinding, that means dragging my feet and waiting till the last minute. But I'm excited to kind of give that. I'm going to give a actually give away 600 copies at my buddy's event. I'm speaking at Sean Whalen in Utah. So I'm excited to share that gift with everyone and hopefully something resonates with them in one of the chapters and then get value from it. And another thing too, as I'm sitting here talking to you, something pretty cool life thing that happened for me is I just bought a brand new Rolls Royce Drophead Phantom 2015. Actually when I say new because they're New, practically little, very little miles, like under 5,000. Barely driven. It's really hard to find these cars. Crazy expensive, but absolutely excited to be having it. My son's loving it. My do. My daughter, she has no clothes. She's hanging out in the car seat. My wife. It's been something on my list for 20 something years that, you know, I've had roles. I have still have another rules, but I have this one. This is the one that I've wanted since I saw the drop head. I could have got the Don many times over, whatever. And it's cool. It's very nice. Not knocking, it's just I wanted the Phantom drop head. But one thing I want to share with you guys, the reason I'm bringing this up even is not to brag or impress, but to impress upon is like how our minds deal with things. Because I could have bought this car many, many, many, many times over many years ago. And it's just something I've prolonged on, prolonged on. And I actually almost kind of semi felt guilty by buying it because it is a lot of money. And getting this car is like a symbol. It's like my trophy for me. I don't need you to tell me, good job. I don't need my wife, I don't need my friends. I don't need my employees. Like, what excites me is like my employees making more money, seeing clients get better results. Those are my, if you will trophies. Like, yes, good job, we're working hard. How do we do it better? How do we get stronger? So what you'll see with a lot of entrepreneurs is we never feel like we're good enough. We never feel like we're giving it our all. And you got to understand there's two sides of that coin because that's how we pretty much every entrepreneur I've worked with over the years and I had the small deal, deal maker, family guys group where this is the number one common theme is like, dude, I could give it more, I could go harder, I could do this and I could do that. And we just never allow ourselves to kind of enjoy the moment necessarily. I'm trying to figure, say it in the right way so you understand. Not really enjoy. I enjoy what I do and my buddies do too. But what I'm saying is maybe we just don't take a second and say, wow, great job, you know, because we're always thinking, how do we make it better? That's how our brains are thinking. So when things are going well or things are going bad, like, you understand, we're always looking for solutions. From my experience, that's what most successful entrepreneurs are always looking for, solutions. But as I got the car, you know, it's kind of like, what did I do next? You may believe this or not, but the truth is I got it got delivered at like 6:30 in the morning on Mother's Day. And I went and picked it up, walked there, you know, it's right down the street where they do it, outside of the gate area, and got in it, lit up a cigar. Yes. At 6:38am and drove around for about seven minutes because I had to get my ass home and change because I had to get to the gym. I had to be there by seven and wake my son up, go to the gym, whatever. And when I'm there in the car, I'm like, man, this is pretty cool. I get home from the gym, Dina hasn't seen the car yet or anything. I say, hey, check out the car. They're like, oh, my gosh, it's nice. Whatever. What do I do next? Well, this is what I do. I'm not saying that's what you do or should do or not do, but I pull out my phone and I start thinking, what's my next dream car? Bugatti's? The paganis? The four GTs? What, you know, whatever. Like, what am I into next? It's not that I'm ungrateful. It's not that I don't respect the situation I'm in or appreciate it. It's. I know how I tick. I need to be focused on something to keep me focused, period. It's hard enough to be focused when you're focused. For guys like me, I have massive ADHD all the way to Z. But I need something to think about. I need something to project, to go forward, to go towards. I should say, kind of like a North Star. Not that that's my North Star, but for my. One of my goals, it is right. I have a big garage I want to build. That's something I'm thinking about and figuring out how to structure and what we're going to do. And we got a new house and we're redoing this and we're doing that. So there's a lot going on. But for me, just when I'm sitting here working in the office, I e on the book that I give away all the profits to charity, when I'm sitting here doing that, that's the stuff that gets me up in the morning. That's the Stuff that keeps me going. When I want to stop 87 times a day, that's the stuff that keeps me going. When I get the lawyer in touch with me, he's like, oh, we got a problem. Okay, shit, what's the problem? You know, that's the stuff that keeps me going. And you got to find out what keeps you going, what keeps you going, what gets you excited. I know everyone's looking and today I kind of had a very real conversation with a great guy, actually. He may be one of the smartest intellectually guy I've ever known. True story. The guy's like very, very smart. And he's entrepreneur of 12 years full time. He's. Notice I didn't say a successful entrepreneur. The guy literally makes 70 to 80 thousand dollars a year in an industry that he should be making millions. The guy literally overcomplicates, taking a shit. He literally over he thinks about to think about to think about how to wipe his ass. And I like, I'm getting goosebumps even talking about. Because I'm saddened for him. He's literally killing his dreams. He has a beautiful son, a wife, and this is how this fucker ticks. And it drives me bonkers. And it drives him bonkers. Truthfully talked to him today for an hour right before doing the show. So I want to kind of talk about our thoughts on this. And I'll use a fictitious name. His name's John. It's not his real name, but just to keep it on track. So John tells me how his market's really hard. Well, right now if you're in real estate, every market's a little bit different because the market's so hot. That is a seller's market. So there's gonna be different metrics, different numbers. And I'm like, dude, like you gotta be killing it, you know, your sell profit's gotta be so much bigger and blah, blah, blah, blah, blah. And he's like, no man. You know, actually that's what's crushing me. My average profit's only 14 grand and I used to make 25. And I'm like, well, how is that? Because in a seller's market, your profit margin should be bigger, wider, you'll have less volume, but way bigger profit margins typically in the buyer's market could be a little bit different too. There's a lot of variables all this but. And I've given him some direct action steps to how to scale and grow and drive. And he can't, for the fucking sake of him, get out of his own way. He has to ask 87 questions and it's all theory. Like the guy, he gets a hard on talking about theory and thoughts and what if this, what if that, what if this? Dude, I don't know what the fuck you're even talking about. But here's what I do know. If you literally go execute and get data and come back to me, I can help you. Until then, I don't have time for this bullshit conversation theory. This is the biggest thing true story that I hated about school. They always talked theory. I'm like, why don't you shut the fuck up. Let's go in the real world and let's sell lemonade and see what the success rate is that 300 cars drive by, 12 people by. We got a number now. Now we could build something from this. Not like, well, we could have the coolest stand and it will look really nice. We could charge 20 cents instead of 30 cents and this and that, right? Like dude, let's go put it to real practical, get it in the real world to get real results. And the reason I'm sharing this with you not cause I hate this guy, actually it's a total opposite. I like this guy a lot and I'm pissed for for him because he's so close. Like literally a pubic hair away from a total different world, literally. But he can't get out of his own way. And I'm like, John, when you're think like before you open up your your mouth, I want you to think about what you're thinking about. Why do you think the way you think? Why do you even say the words you say? And again guys, he's wicked smart so he thinks he can solve all these problems in himself. Good news is he's paying for high level coaching with people I know and he's going to do hopefully get out of this sooner than later. But he's been 12 years in the game. He's making less than 100 grand a year. And folks, listen, if you're in an industry and you say you're an entrepreneur and you're a business owner making 100 grand a year, you're a fucking liar. Seriously. I hate to say it like that and be so blunt, but it's the truth. If you can't make 100 grand a month or 100 grand a day, or 100 grand a week, then what are you doing it for? Who in the hell wants to wake up? You understand? I have sales guys that make 4, 5, $600,000 a year. That don't have to take on all the bullshit pressure and deal with all the stuff we have to deal with as owners and the lawsuits and the systems breaking and the hiring and the firing and the. That all. Everything that comes with real business. All they have to do is put people in place, make a couple cells, and go hang out on the beach. For real. So when I talk to guys like, dude, I'm an entrepreneur. I'm a business owner. How long you been in it? 12 years. Cool. What are you up to? A couple million a year minimum? No, man, I wish. That'd be nice. 175 GS a year. 75 grand a year, huh? Like, dude, if you're 12 years into any industry, you could accidentally trip and make 75 grand a month if you're in the right category. And by the way, this guy's in the right product world that has millions and millions and millions. Like, literally, this guy, his left nut, has more. Is smarter than 99% of the guys I know in the industry making millions of dollars a year. And I'm being for real. And that's his problem. He's over smart, if that's even a word. He's too smart for his own good. It's annoying. Like, literally, it's eating at his soul. He knows he can't stop it in his brain. So today, because I'm his buddy, I kicked him in the nuts harder than I've kicked anybody. And the truth is, guys, the biggest thing, and this is for real, and I'm not shitting you, is he's a fucking thief of his happiness with his thinking. He's a thief to his child. He's a thief to his friend, his wife. He's a thief to anybody that cares about this guy because he's in his own way, causing his own problems, bottleneckling, like, literally everything. And he's like, dude, I have to work 16 hours a day. It's like, clearly what you think you have to do does not work. Clearly. And it sucks because this guy's way, way, way smart. So where I'm going with this is you don't have to be crazy smart to make a lot of money. Actually, the smarter you are, the more it could hinder you. Potentially not everybody. Not everybody, of course, but potentially. Like, I will tell this guy, like, go do this. And I, man, I need a foolproof way. But, like, he thinks he needs to figure it all out before taking any action. And I'm like. Like, I don't understand his thought process. He's in his 40s, by the way. This is not something he's not like a young kid that's trying to figure out life. This fucker has family and has done a decent amount of business over the years, but he, he's not doing anything big in his brain. He's done big work in his brain. He's crushing the game of life in his brain. He's making big moves, folks. You're doing nothing big as an entrepreneur, business owner. If you're making 75 grand a year ever, ever, the only thing you're doing is lying to everyone. The most important person you're lying to is yourself. And you're better than that. You understand the opportunities are endless. And why I'm really anxious about this conversation with him is because in today, 2021, there are more millionaires and billionaires and multimillionaires that will be created in this next year, two, three years than there ever has been in a very short window through different pivots and different opportunities, such as crypto, such as business ownership, such like, I mean, it's unlimited. There's opportunities everywhere. But this guy's brain can't stop and understand that pivoting is growth, not quitting. He thinks he's quitting when he stops or pivots. He thinks he has to do this or that. He doesn't understand. You could do both potentially initially for sure, right? Kind of keep the wheels going, keep the electric going in the house, but go grow something else. And he's like, what do I do? I'm like, dude, one, you don't own a business. Get that out of the way. You can say you're a business owner, you can say you're an entrepreneur, but you're not a fucking business owner. If you're doing everything and you still are only making 75 grand a year and you like, if you stop, you do not make money. That's not a business. Understand what a business is? A business is something that can run without you. Without you. Like, what are we thinking? It can run without you. If you own a business, that means you have an infrastructure, right? And I get, again, it's cool when you're one, two years in the game. I'm a business owner, man. And I'm not saying don't grind, don't work hard. And I'm not saying not to like, you know, get excited about like wanting to grow and get out of the game. That's when I say get out again. Get out of the day to day is work on Your business, not in your business. Every one of you listen to my voice. If you're own a real business, your job is not to stay in the business forever. Your job is to get on it, not in it. And I'm not saying you don't work ever. I'm just saying it's different work. When I'm growing my companies, I'm not like how do we send an email? My thought is who do we hire to send the email? Period? Have them teach us, have them show us. And I'm not saying be a dumbass about it, but like, dude, how do you expect to make millions, tens of millions, if not hundreds of millions or billions of dollars doing everything you can't do and be everything? It will never work, it will never serve you. I've never been a business person that got in business that didn't want to grow. So why are you constraining your growth with your mindset? That thinking that you have to do everything? Well, Mark, no one does it as good as me. Bullshit. You're a fucking liar. Maybe on some things, but very few things. And not only that, let's say if you can do it better, but you hired four people and they only did it half ass as you. Now you got 200% efforts with four people and you didn't even have to show up to do anything. But then your job is to now show those four people how to do it better. How to put systems in place, how to process it out, how to guide them, how to nurture them, how to show them how to be better human beings. The better they become, the better the pieces become. And before you know it, now you got four people donated at 75%, 80%, 90%. And the truth is, this is all they fucking do. They'll probably be better than you cause they're only focused on one piece of the business. Not all pieces. I used to think I was the best sales closer, which I'm pretty good at. I used to think I was the best organizer. I used to think I was the best. Well, never. That's a lie. I've never thought I was a good organizer. But I used to be the best person at getting the deals and networking and doing this and getting the money and getting the work done. I used to go to these houses, I used to put my blood, sweat and tears in these properties saying I'm gonna get rich. And then one day I realized, how the fuck can I get rich doing $18 an hour work? I don't have enough time in the day. To get rich. And by the time I get out to learn how to get rich, I'm so tired and wore out. And by the way, I'm for real wore out, not bullshit like most people who do. I work 10 hours a day. I'm talking work 16 to 18 hours. Drove an hour each way of sleeping four hours and repeating process seven days a week, 360 fucking five days a year, 366 on leap year to make money. But Mark, I'm busy man. I'm really working hard, Mark. But you don't understand. I have this and that. I don't understand your bullshit excuses. You don't even understand your bullshit excuses. When you want something bad enough, you get it. Get it. It's now or never. Brings me to another story. I won't mention his real name either. We'll call him Steve. Great guy by the way. An amazing operator. I'm a visionary at the highest level. Like you get me in the weeds, I'm done. Like I really do start shutting down today. Back in the day, you just have to do what you got to do. But now like I, I literally like working eight hours in the weeds is like, feels like 10 weeks for me. But Steve and I are doing business together and he's an awesome operator. I'm great on the front end. We'll sell it, organize the team. And I'm spending real money. Like I'm talking, well, not real, but decent money. Say, you know, 100 grand a week in employees and team and marketing dollars and all that good stuff. So say a hundred grand a week is what it costs me to build this up. These are semi close numbers by the way. And as I'm building it, it's growing. And you know, last week actually was 168,000, not 100,000. And it's only going to get bigger per week. Kind of the way that business model is, people are getting paid out on commissions and growth and performance and results really. So as I'm sitting here talking to him, he's like, dude, I'm not building my thing. And I'm like, well, what is your thing? And he's like, well, I need. They're not my clients. I'm like, you're, you're right. They're our clients. Right? I'm bringing them in, you're servicing them. We're working together as a unit. I'm as good as you are and you're as good as I am. Like, if I can't bring clients, we don't service anybody. Therefore you don't have a real business, and if I bring in a lot of clients, we can't service them, well, we both are screwed. So we just have this conversation. And again, to this guy's credit, you know, he's been a real employee for many years of his life. Over, like, he's in his 40s, so at least 25 years of his life, he's been like an employee. And he's. He really is an entrepreneur, maybe more of an intrapreneur. But then there's nothing wrong with this. By the way, I've talked about this, like, about being number two. There's nothing wrong with being a number two or number. Like, it is what it is. Where I see a lot of people have challenges when they're trying to be a number one, when they're truly a number two, and vice versa. Right? Because we both. We're all like, I don't understand why people. Everyone wants to be the big front person. I genuinely don't want to be him, but I'm just kind of. That's who I am. But anyways, I digress. So as I'm talking to him, I'm like, again, you got to pull people back on track with where they're at. Now, keep in mind, I'm paying this guy over $300,000 a month. That's what he makes with us. And this is a decent amount of money, considering he's probably making 100,000 a year at a job. And again, I'm just kind of giving you contrast to this conversation. So, anyways, as he's building, as he's growing, we've worked together for a while now, and he's starting to feel that weird energy like, dude, this ain't mine. I'm not building me. And even though his bank account's growing massively, which brings me to point number one. A lot of times people say stuff but don't even know they mean something else. When I hear him talk, he's afraid of success. This is a whole nother level of success that he's never experienced. Getting 300 grand in a month is a lot of money. If you've not had 300 grand a year, let alone in a month and no end in sight, it's only going to grow. Yes, you're going to work more in the beginning because this is a newer business, therefore, there's going to take a little bit more harder work on the front end, which is fine. But yet my goal was to help and guide him and show him how to hire people to Run the day to day activities for him. And I'm thinking, dude, my thought process when hiring people is how can I pay you so much money that you want to keep the business making more money? Not my old thinking, how do I pay you less and work you harder and make a little bit, but how do I pay you more and we all make more? See, it's a way different. I got to say this again, how can I pay my team more so we all make more? When people are incentivized by money, not all people are, by the way, but when you're dealing with salespeople, they typically are incentivized by money, recognition and such. But as we're building this, we have to focus on paying and investing in great people. I'd much rather pay an A player, 4x of a B player. B player is 10 grand a month. I'm going to pay 40 grand a month. I'm in. Because the A player will always pay for themselves. You understand, if you're truly hiring the right people, every dollar you put in, there's going to be a return on investment. Typically not all investments work out, by the way, but typically that's the intention. If I pay you 10 grand and you make the company 20 grand cool per month, hopefully it's way more than that. But like cool, I got 100x on my investment. If I pay you 40 grand and you 10x it and get us 400 grand extra a month, now all of a sudden the 40 grand doesn't seem like a big deal because now I'm plus 360 instead of plus 10. See what I mean? So I think a lot of people are going at it wrong. I know I did for years. That's why I'm sharing the story. I went at this wrong for many years. So for me, as I'm sitting here talking to you, Steve, if you will, is going through the gymnastics, mental, gymnastics effect. Fear of success, loss of. He's fearing like he's going to lose control, which are going to be some hiccups. When you start hiring people to do what you're really great at. You're going to, you're going to micromanage the shit out of it. You're going to break systems, you're going to break people. People are going to leave, people are going to stay. But most importantly, we got to focus on the big goal. What's the ultimate goal for this business? Right? And that's what I'm trying to explain to him. I'm like, dude, this is how we get into business, you got to grow a business. Because he thinks he's in business. Right now, it's him managing a lot of people, and without him, there's nothing happening. So as a real owner of companies and having him as a part of one of my companies that we're working together, my concern is not necessarily him quitting. My concern is him dying. Because, you know, if he dies, that's an issue for real. So how do I help him hire great people. If I die, my businesses will still continue. I have people that run the day to days. Now. It might not grow as big. The truth is, it might grow bigger. Maybe they get a better visionary, maybe they get a better leader. That'd be cool. I don't know. But my wife will benefit and my kids if that happens. But at the end of the day for me is, I want to help him. I love helping people that say they have a business, show them how to really get a business. Because if you don't understand true freedom, I'm looking to become a timeinaire, like. Like a millionaire. But with time, I'm not chasing more money. I want more money. I get more money, and sometimes I'll lose more money, but at the end of the day, money's going to go and allow me to spend time with the things I want to do. Does that make sense? So as I'm pushing and grinding and pushing and prodding, what I'm trying to do is show these guys and gals how to build an infrastructure to not only free them up and give them time. By the way, he has two amazing kids and a wife, and I would love nothing for him and I to be sitting on the back of a, you know, a $30 million yacht talking about how to scale and change people's lives. And if you're an ex employee and you might be thinking, like, dude, there's no way your boss is going to pay you more money, you can ask anybody in my companies, anybody in my companies today, for sure. Not the old me, by the way. The old me was different. And I've talked about how I used to be a hardcore dick because I didn't understand money and how it really worked and how to treat people. I was like, you know, iron fist, like, it's my way or no way. Get out of my way and pay you less to do more. But back to, you know, back to Steve, if you will. What happened is I want to show him and tell him, like, dude, on the back of this shot, we could build. We could we could like make our teams more money. We not only changing our lives, but we're changing their lives. Someone ultimately has to do the work and every work is different, him and I. Creating, casting, a big vision, making big front end investments. That is software development. We're looking at buying a building to house 5,000 employees together. True story. That costs a lot of money. That takes a lot of mental power to go maybe possibly raise some money, maybe use my personal money or a mixture of both. I'm in the game to win it. Now we're talking business. Not like, dude, I'm not paying 47 cents for post it notes. I can get down the street for 27 cents. I'm gonna go pick it up, I'll be right back. Three hours later they're back, but they saved 20 cents. I used to do the same bullshit, so I know what I'm talking about. But back to this. We're in the yacht talking about who's the coo, who's the CEO, who's the operations manager, what's the bonus structure look like? How do we incentivize the team to scale? How do we incentivize the team to literally deliver the results we're making the promise to? More importantly, how do we manage that that's actually happening when we set that in place. I'm not saying all this stuff is pretty, by the way. I'm just saying this is the stuff I spend my time on. Real business owners are trying to figure out how to make you real business owners or trying to figure out how to make you a better leader, a better driver. The guys I hang out with, anyways, we're entrepreneurial. We're not like the corporate raiders where we're going to, you know, slash and cut you and dice the system up and sell this off and make more money here. We're trying to figure out how to make the humans better in the team. Like I look at these people as my, my family. Actually today one of them, she's an ops manager for one of our companies. My COO messaged me and she said, hey, her dog passed away last night. They had to put him down. Like I take that stuff to heart. So we sent her a nice gift and so obviously condolence gift and say, hey, sorry to hear, but this is like family. And I know a lot of people, dude, don't get close to him. But fuck you, you read the wrong books written in 1960. Maybe that's how it was back then, but in my world, maybe it doesn't work. For you, but like, and not only. I'm not saying it's easy because I had to let a buddy go. He's been with us for six years. We had to let him go last week. It's not easy. I cried, to be honest with you. I cried because he's like a buddy. He is a. He's not like he is a buddy. But I also have a team to protect and I gave him multiple opportunities to step it up and he didn't. And that sucks. Fucks with me. More importantly, take me out of the equation. Because as a leader making, it's not always the easy decisions you got to make in the execution of the plan. But he's the team up. Because my for real vision and agenda is we are only as strong as our weakest link. And he was weak as hell at the for a while. And if we allow that to persist, it's like cancer. If you find out you have cancer in your left arm, cut the fucking left arm off asap or get the cancer. However you need to get the cancer out, get it out. Because if not, ultimately it's going to kill you. And my job is to protect the whole as a company. So if I allow that to persist, my COO sees it, my CEO sees it, my office manager sees it, my deploy. Everyone sees this. Therefore they start seeing what they can get away with. That's how it works in real life. And unfortunately we had to let them go. It was not easy at all, but it was a huge monkey off my back when we did it. He actually got a little upset as well when we made the call. When I made the call, by the way. I don't put this off on other people. I personally do it. I make the call, have the real conversation. He respected it, appreciated it, obviously didn't want to hear it, but he knew it was coming. See what I found as a leader, typically people pretty much all the time when, when you do let someone go, they pretty much know the time is near. You see what I'm saying? And our job is to have that hard conversation, have that conversation and move the deal forward. Just like Steve, for example, he's going to have, he's making, you know, my goal is to get him making 500 grand a month net to Steve. Therefore his employees and staff might be, you know, 80 to 120 grand. So in essence I got to be cutting him back 650 GS somewhere, give or take. And we need to build a formula him and I need to be exhausting our Energies on how do we build the front end formula to make that a reality today? This takes brain power. This takes, you know, understanding. This takes a team. See, a lot of times people think, especially solopreneurs like, dude, I could make a hundred grand a month by myself. Well, okay, but if you stop working, you make zero. And by the way, that's not called a business owner. That's called you've created a massive high paying job working for a fucking psycho, I. E. You. You're inconsistent as hell. You only work when you want to work. You have massive mood swings, you have massive financial swings. How do I know? Mr. Evans, I'm glad you asked because I was that fucking person for 15 years. I'm telling you, it's not easy when you have the epiphany that you have to start hiring. Start with an assistant. If you can't hire and manage an assistant, you can't hire and manage anybody, in my opinion, because an assistant simply a direction. He or she is literally doing what you do daily already. Just you don't even think about it. You're just doing it. You're just getting paperwork off your desk and getting it in motion and getting things executed and hey, I need flowers over here. Hey, I need this done. I need to. Just getting that shit out of your brain will make you twice as much money, guaranteed, if you do it. And hiring is easy. Managing these guys and gals, that's where the. That's where the rubber meets the road. I can hire people all day long, but when it comes to managing them, man, that's where you got to sit in the office or in your. Or on the beach and learn and read books and listen to podcast shows and learn how to manage and lead people. Because not everyone leads and manages people the same way. I'm not saying I'm the best at it. I'm still trying to learn and become better. But I can tell you this. I'm not a micromanager. And I want everyone around me to get stupid, filthy rich. And I don't care if you're down to the janitor, I don't care. I want to teach you how to be a better human being. I want to teach you about leading by example. I want to teach you about, you know, doing the shit you need to do. If you say you're going to do it, you go do it. I want you to be a team player. I want you to acknowledge people. I want you to like. I just want you to be a good fucking human being. If I can Help you become a better human being, a better investor, have a better family life that typically, guess what, that does, it rolls over into business. And they appreciate that and respect that. I have people that's been with me for many, many, many, many years, and they'll be with me probably forever, as well as I hope they are, as I hope I am, too. So I want you to understand is start thinking how to build a real business. Who's your first hire or next hire? And I'm not saying go hire the CEO tomorrow. That's not gonna happen. But what I want you to do is start becoming more strategic about who you need on your team. If I had 10 grand in the bank, I'm hiring an assistant. I'm being dead serious, because you might think, oh, my God, man, it's 50 grand a year. No, it's not. It's 4,000amonth. If you can't, in three months. If an assistant can't take so much off your plate, you have nothing going on anyways. That 4 grand could turn into 40, 50, 80, 100 grand because you buy back so much time. Let me ask you a question. Why are you even here? Why are you even trying to build a business and make money? The real truth is, one, you want to make a lot of money, I hope. And two is you want time. So get the money and use the money to buy more time, Take more money and buy more time. Get more money and buy more time. I literally don't have to think about anything except how to make the vision bigger and drive people. And if I can do that, I can help make more money. Hire more people to make more money, to gain more time. I have time, freedom, location. I'm not location specific. I can be anywhere in the world at any time. I can wake up today and travel today. That's how my life has been built. I've built what I wanted. I'm not saying you have to mimic me. I'm just saying I want super fluid flexibility. I want to wake up. I don't want to be here tonight. I'm out, right? I got money. I got, you know, like, I got business. I got teams. I could, you know, I can jump on Zoom, or I could jump on a call or. Or whatever it is, right? So build it how you see it. But as Steve and I were concluding the call, and I'll be talking to him later tomorrow, and helping him, like, hire this first real C, someone with a C in front of it, CEO, coo, et cetera. Cfo, is to help him understand this doesn't cost money. This is a pure investment to buy back your time. This is an investment to buy back your emotions. Because when everything's on your shoulders, it's very, very stressful. And the last thing I'd want is someone amazing like this guy to get burnout or to die. And that's it. Because I believe he could generate, you know, in his first 12 months of real business, four to six million dollars net. That's a decent amount of money for your first year in real business. The problem is, is the mental fortitude and the mental. The things that come with it. There's a lot of baggage that he's going to deal with and have to deal with. If he wants to keep pursuing it and growing to get to that next level, I know I can help him. I know he's willing to be helped, which is even better. So that's why I'm talking to him again tomorrow. Because I'm a team player, dude. Like, just like football, you know, the lineman's not going to be the quarterback. The quarterback's not going to be the lineman. And the wide receiver can't be the quarterback. You can't be every position. I know my position on the field, I'm trying to be Robert Kraft, not the coach and not the quarterback, not the lineman and not the star receiver. I'm trying to be the owner, not the doer. By the way, they're all equally important. They all need each other. Sometimes one doesn't need the other as much as the other, but, like, they work together. And when we're growing and expanding, these are challenges that we all have to think about and deal with. And if you don't deal with it, that's even worse. Like, look at your situation. Like my first guy. Are you too smart? Are you in your own way? And if so, how do you get out of your own way? What steps do you need to take? Who do you need to hire? Like, you need to invest money to get out of your own way. You need to understand what's going on and then invest money to get out of your own way. Just like my boy Steve. Fake name, by the way. Steve is making more money than he's ever made. And now he's. He's. Fear of success, fear of losing control. These are all things that come with success, by the way. Believe it or not. And I know a lot of people, dude, I'm afraid of failure. Well, that's kind of like fear of losing control because you don't want to let People down, by the way. I like this personality in people. When I'm looking to work with people, I'm looking to make sure you don't want to let anybody down. That's actually a good thing for me because I know where you're at. If you're the guy, like, fuck, just give me the money, I'll figure it out later. I'm not that guy. I don't like that because you're just going to, you know, you're on to the next thing, on the next thing, on the next thing until it catches up with you. So. But what we need to do is harness that emotion and feeling and learn how to use it for fuel, not fear. Two sides of that coin. It's like, you gotta be careful in that. So I'm gonna guide him, we're gonna help him and I hope in the next 12 months we talk about this. And he's hitting 10 million a year net because that means everyone, the salespeople, the teams, the white glove service team, the deployers, the executors, I mean, and we have thousands of employees of lives we're changing like that to me is what this is about. Why else get up and beat your head against the wall every day, go through the emotional and financial ups and downs to make a hundred grand a year, 50, you know, 50 grand a month or whatever. Like you understand there's so much money and so much opportunity out there. I hope that you understand that this is something that we need to really talk about more because this is real talk. My goal has always been to talk to you for real about real shit happening in my life. I'm just sharing real life stories and what I'm saying to them. Some of these guys are paying tens of thousands. Some of these guys I've done millions of dollars of business with. So we're all in it together. But more importantly, got to take this information and do something with it. But as I'm wrapping up here, here shortly, I hope everyone listening to my voice, one, always gains knowledge and takes his stuff and implements it and gets results and shares their feedback with me. And two, get over to the iTunes and leave a five star review. Share this with your friends, share on Instagram and Facebook and Twitter, wherever you're at, hanging out, let people know that this podcast is helping you. But I also have a new book coming out called the Me Economy and it's all about the me. Sounds selfish and maybe it is. But I can tell you what's selfish is if you don't read this book and implement it and execute it with massive action to change your life. That's selfish because you know, you can change your life. But what's cool about it is this book. 100% of the profits are going to charity, as all my books do for now. Right now we're allocating it to the Tim Ballard Underground Project foundation, rescuing children and stuff. You know, that's a whole nother world. I have two children, and I think about that often, about hoping that would never. I couldn't even imagine, as a parent, having your kid abducted and taken from you or whatever, and have them sold off into slavery and sex slavery, whatever, Whatever crazy shit goes on in real life. But I'm, you know, 100% of those profits go there. And I hope to raise millions of dollars for them and other charities included. That's my mission, and that's why I do these books. And the truth is, I pay tens of thousands of dollars to create these books. I spend countless, countless of hours. This is my 12th or 13th book I've done with all profits going to charity. I probably work harder. Not probably. I work harder on books than I do anything else I do. I'm so afraid to let you down with the book. I beat it up. I go through it a hundred times, literally. I read page for page. This one's 172 pages long. It's got a lot of cool stuff in it. I hope it really resonates with you. I started writing it last year in April, actually. I've been thinking about for many years. Kind of a play on me, Mark Evans economy. The economy. Right. M economy. And obviously the economy's crazy. And the me, Mark Evans and. Or you, your me economy. What's neat about it is you own and control your me economy. We all do. And it literally wipes out any. Oh, I'm a victim. Oh, man, you don't understand. Oh, man. My path. Well, dude, control your me economy. You'll get whatever you want. And I break it down into relationship capital and, you know, thought processes and what my take is on homeschooling and all that, because clearly we homeschool kids, you know, pretty much get your shit in order and be ready for anything, because, as you know, with everything crazy going on in the world, anything is possible. So are you ready? Are you prepared? Do you have your house in order, as my boy Sean says, or. Or are you just talking shit? And this means having, you know, being ready with food, being ready with family, being ready with mobility, being ready financially, being, like, for anything. And rest assured, I'd rather be over prepared than underprepared. And that's what this book goes into detail about. Just kind of the mindset about how me and my buddies, we're all talking and what we're talking about, what we're thinking about, more importantly, what we're doing, it's very powerful, it's very real and hopefully you gain a lot of information and insights into it. More importantly, take it and do something with it. So I hope you guys have an amazing day and we'll be releasing that book here shortly. Make sure to follow me on Instagram. That's actually where we're going with it. And Instagram and Facebook at Mark Evans dm. We'll be going live over there. So make sure to turn on your notifications and all that. And we'll be doing some cool gifts and giveaways and all that fun stuff. And I believe we're launching on my mother's birthday, which is May 26th. Actually, we are going to launch on May 26th, so if all goes as planned, that's the day you can get the book on my mom's birthday, which is really cool and special. I haven't even told my mom actually yet that I'm. I'm going to do this book on her birthday because she means so much to me. But it's, it's an exciting time to be alive, folks, and I'm here to share real stories with you. If you need any help, please reach out. Let me know what you got going on. I'm here for you, I'm rooting for you. And it's a battle, man. You just got to stay in the game. Never ever fucking quit though. That's all I can tell you. Don't quit. Keep going when you want to quit, that it's a test. The universe is testing you to see if you're a pussy. To see if you're going to quit, to see if you're going to tap out. Don't quit. You can adjust, you can reevaluate, but don't quit. Keep focused. Keep focused on that North Star. Keep your feet moving. Don't ever stop until you're dead. Period. Promise you, you stay in the game long enough, the results, the time, the money, everything will come and you'll be like, wow, how can I do more thinking about you? Hope you have an amazing day.

I'm more Kevin's dm. I'm here to help and teach him what I know and how I did it to discover freedom. There ain't no question mark Kevin's when he stepping it down he's closing deals Time to tell him what the DM stand for I'm a deal maker a deal maker But I'm not just a deal maker I'm a dream maker the journey's where it's at it's all about the process Time to get over project from a small town in Ohio so I know how it is can I come from a lot of money I remember as a kid wanted to make a honey breath didn't see no one making more than that Graduated high school with a 1.8 they should have held me back I hope my principals and teachers are alive just to witness this I'm own boss I'm out here running two way figure businesses Walk away from it all and I'll be good But I've been called to help people just like y' all learn the game it's time to ball everybody chasing the money But I'm not chasing the money I'm out here chasing the purpose yo I've been working my whole life Got us where we at is it gonna get us where we wanna go it's time to push time to learn time to.

Grow.

I'm here to help and teach him what I know and how I did it to discover freedom There ain't no question more Kevin's when he stepping to doubt he's closing deals Got me to tell them what the DM stand for I'm a deal maker a deal maker But I'm not just a deal maker I'm a dream maker the journey's where it's at it's all about the process Time to get over to the DM project I'm more giving deal maker deal maker deal maker maker deal maker deal maker.

DL project this is the Podcast factory Com.