EP 87: Change Your Game, Change Your LIFE!

Welcome to the making of a dm. Change your game, change your future. If you want to realize how to get more out of life without killing yourself, then this is a must. Listen. So with that said, let's get started.

I'm more Kevin Steel. I'm more Kevin Steel. I'm here to help and teach him what I know and how I did it to discover freedom. There ain't no question mark. Kevin's when he stepped into doubt. Closing deals. Time to tell them what the DM stand for. I'm a deal maker. A deal maker. But I'm not just a deal maker. I'm a dream maker.

Hey there, it's your host, Mark Evans. Dm. Thank you so much for being here. Today's a special day. Today is a very special day, actually. As I'm sitting here talking to you, I'm sitting in the treehouse office. Take a look at the picture on markevansdm.com at this podcast show. I'm sitting here talking to you overlooking the ravine in the middle of the woods, which is absolutely perfect today. Blistering 45 degrees. About to get nasty here in Ohio, but it's done. Took 14 days to complete about $45,000 to build this treehouse slash hideaway office for me. Super excited to spend amazing memories with my kids and family here. It's really cool, really excited, and I'm just sharing live details and real stuff with you guys. You know, it is a super over the top, you know, cedar exterior, crazy interior. It's. It is what it is. It's something I want to do and it's something I always see. People like worried about doing cool shit because they're afraid to get judged. If people are judging on cool shit, that means they have a shitty life. So never let those people even infiltrate your brains. I do what I want to do, and I hope you do too, because at the end of the day, we only got one shot at this thing called life, and we got to make the most of it. Also, in the last show, I did. I appreciate you guys so much. Many people reached out. Let me know they appreciate the realness, the rawness of what I'm talking about because it is real life business, you know, dealing with dickheads and thieves and people that lie and steal. It's part of the game. And you better know the rules of engagement that you're embarking on in your business as you evolve. And also, thank you so much for everyone going out, going out there and giving five star reviews over on iTunes. And the book Magician vs. Mule and Me, economy. We just got back actually from hanging out. I took 12 guys total down on the jet with me, I think. 12? Yeah, 12 total. That includes me down on the jet to Orlando and back to my boy Tim Bratz's event. And it was epic as always. It's, you know when people invest $10,000 a person to get on a jet for five hours and just connect with people, I'm telling you, absolute amazing. Happens every single time. Even when I do the yacht experience. The yacht experience is usually like five grand for the day. You know, you just, it's like people that care, people that invest in themselves and it's really, really, really cool for me to do those. I enjoy it. I actually get a lot out of it. I love meeting the guys. I create long term relationships with these fellows and it's really neat. And I always say, if you want to get put on the list for the jet or yacht experience, get over to Instagram and hit me up in the DM Arkevans DM and let me know. Say jet experience or yacht experience or both. You know, both experiences. Jet and yacht experience. Be specific because I get a lot of messages over there. And we'll get you just include your name, your phone number and your email. We'll put you on a list when we do it again. I don't have any coming up anytime soon, but you never know. So today's a big opportunity to share something with you about this. And I hope this could transform your business where you're at, maybe relieve a little bit of pressure and stress off of you. But I want to share with you. Change your game, change your future. Yep, change your game and change your future. So today I want you to kind of think about where you're at in your business. Where's your business at? Is it making a million a year? A million a month, million a day, 100,000 a year. Whatever level you're at, you're at. It is what it is. But I want you to think about something. I want you to think about where you're at and where you want to go. So for example, if I'm in a business right now and I want to make a million dollars a month, Right, Excuse me, let's say a million dollars a year. And I'm sitting here looking at my business and right now I'm only making about 80,000 a year and I'm grinding. I'm working a lot of hours, I'm blanking the website, I'm talking to vendors, I'm doing customer support, I'm talking to merchant processors and just dealing with a lot of shit, right? And you want to get to a million dollars, so you're only, let's say at a hundred thousand and you want to get to a million, what can you do or what do you need to do to 10x your results? See, the problem is most people are trying to go from 100 to 150 to 200 to 250. It's a slow death. This is why most businesses go out like 92%, I believe, of businesses go out of business in the first five years. Because this is one of the main reasons they get underfunded. They're not making enough money. They just get bled out and they get burnout. It's a real thing. I've been there multiple times back in the day because I would just like, I'd play small, playing in a small environment, trying to do big shit in a small game. And that's what I want you to think about today because I meet a lot of great people, but they're never going to be massively like rich in their, like they want to be, not because they can't be, it's because simply the avenue they're in, it just does not allow it. It's going to be a lot, a lot of work. And hopefully if you guys have businesses, which I think most people listening to me do, is I want you to understand that as you're evolving your business, you're going to have to make edits for growth. And it reminds me, I was taking notes before I did the show. It reminds me of when I started as, you know, 1996. I bought a seamless gutter company. I had no money. I used owner financing, the seller, finance, me, whatever. So I was, I was a gutter guy, right? I did gutters, the things that go around your house to keep the water off your foundation, etc. And that's what I thought I was, that's, I was like, dude, I want to make 100,000 a year doing that. Well, to make $100,000 a year doing gutters is, I, I, I never met anybody did it initially back then because it just like you would have to work 70 hours a day and you'd have to have. It just the game doesn't allow for the outcome to happen. The way I had it built, the game I was playing was like, I just want to get to work, make a couple of dollars, get the jobs done and repeat process. And my goal is a hundred thousand and Then as my evolution process, I was very aware, I was very curious because again, my target was 100 grand a year. And I could see numbers. Numbers don't lie. Humans and people, you know, emotions do lie. Lies a lot, all the time, by the way. Even if we don't think we're lying, we're lying, right? Our emotions do. Yep. But I met that guy. I don't remember his name, but he was driving a Porsche, handing me cash, do it. Smoking cigars to do his work. You know, gutter job back in the day would be $450, but after my material and my labor and all that, I might have made 30 or 40, 50 bucks maybe, maybe that's if we didn't have any waste on the gutters. That's if the guys showed up, they, that's if we didn't waste too much time on the project. That's if it was easy and quick and simple. So a couple lessons in that. One, I always underbid a job stupid. I took every job that came around dumb. And two, three, I guess is efficiency. That's not always a real thing for me. I didn't even understand what efficiency meant. I just said get the job done as fast as humanly possible. So business 101, back in the day I just, it was just show up and do the work and work hard. That's all I knew. So back then I actually had a high, not even a high paying job. I barely making anything. But my vision was so big, I, I couldn't stop. I didn't even know I had a problem to be honest. Back then I just knew if I wanted to make that a hundred grand a year, I couldn't do it in gutters only. So like I said, I met this guy and I went, I, I watched a seminar, TV seminar back in the day, they TV infomercial. And I went and watched. I went to a three day live from that live event and I said, I can do that, right? Saw the guy make a call, saw what he did and how he does, like, yep, I gotta do that. I genuinely had no other options because I used all the money for my projects. I didn't have money to pay my guys, I didn't have money to pay for the materials. And I was like, oh shit, it has to work. It cannot maybe work, it has to work. So a lot of times in business and life it takes a lot of faith, right? You gotta trust and believe in yourself. That's the game I was in. I was like, dude, I believe in myself. I'LL outwork everybody. I'll do the right work. I'll do the work. Just. Just give me a chance. And then I went and did and started making some decent money doing real estate. But as I did real estate, I was also still had the gutter company, still had, you know, and then it was evolving because I was doing my own real estate. So I always needed maintenance, I always needed rehab, I always needed new windows, new siding, new floors, new kitchens, et cetera. So kind of like created multiple companies inside of one. And then I had the gutter company, I had a window siding company, and then I had a rehab company and all this stuff. And I was doing it for myself and other people. Very dumb, by the way. Looking back, I should have just focused on me. It had been a lot better, a lot more tighter, and a lot more profitable long term. But again, what happens is there's an evolution process. I was making more money, but I was not necessarily keeping more money. And I think sometimes we get so, so excited, like, dude, I want to make a million dollars a year. Well, so, okay, making a million dollars a year, what do you want to net? I don't think most people are trying to figure out a net number. And if your net number is 1 million a year, that's awesome, too. But if you're in a game making 200 grand a year and your balls to the wall 24, 7, my question would be, how do you get to a million a year? So this is where the auditing internally happens, and it's not easy. And here's why. Because when I got real with myself this early 2000s, I said I had to stop doing work for other people. Well, the problem doing that, I had to let some people go because I didn't need all the team members that were doing all the rehabs on my projects back then, because I was just going to do my own. So that was a tough decision, but I had to make the decision for the better good of the vision, right? So I made the decision. I cut half, the team went away, and we were more focused, we were more profitable. See, in business, there's really three ways to make more money, more customers, Higher frequency of the customer, and a higher profit margin, right? And that's what I focused on. So I started figuring out, like, hey, I want to. I need to do more marketing. More marketing equals more customers, typically. And then, okay, cool, now I got a customer. The fastest, easiest customer to sell is the existing customer database. So not. So if you buy something for a dollar, maybe sell Them something for another dollar. Boom. Now I just doubled my profits on a cell. One sell one customer, double the profits, right? So that creates a higher profit margin. So I kicked up more customers, more frequency of the customers, and increased my profit margins because I had more volume. I could go back to my vendors, I could reduce the cost that they sold to me and then I pick up that spread, right? Say if I'm buying for 12 cents and selling for a dollar today, as opposed to paying a quarter, right? I make. It's a big increase, It's a massive increase in long term rev. So as I started doing this, I started thinking. So I got into the real estate game. I was doing a lot of rentals, I was doing a lot of rehabs and retails. And I had to have the conversation again with myself. I'm like, dude, I. The problem is I don't want to work. This is pre 2005 because that's when I left and started traveling with my wife. But I didn't want to work. I didn't want to be in the office day to day. I didn't want to be in the field day to day. I didn't want to be making every decision day to day. So I had to become a better person, a better business owner, a better leader. That's the game I started playing. I stopped playing business guy and started learning about leadership. Leadership would help me become a better business guy. So I started just really working on myself and invest. I invested and I still do a shit ton of money in myself. Personal development, understanding finances, understanding business, understanding relationships, understanding leadership, et cetera. So picture you got that company, you're popping 100 GS a year and you're like, dude, I want to get to a million. The problem is your business. And we're just talking the money side right now. Making a million dollars a year is definitely doable pretty much in a lot of industries that exist out there now. Maybe if you're doing rake, you know, cleanup or something, you know, cleaning up leaves somewhere, raking leaves up, that's going to be tough. But that's a whole nother story. But for you, what game are you in? Are you in the short term game, long term game? Are you in a game big enough to succeed on where you want to go? Because this thing that always pops in my mind is what got you where you're at isn't going to get you to where you want to go. Let me say it again, what got you to where you're at isn't going to get you to where you want to go. I think about this all the time. But there's a deeper story to this because what it really means is you'll never outgrow your skill sets through your profits. So even if you're making 100 grand a year and then boom, something like, just something random, maybe Covid hits again, Heavens for bed. And then you get to 200k. What I've. What I've seen happen many, many, many times over and over and over is that your thermostat inside of you cools down back to 100k a year. Because the game you're in is only like 100, 200k a year. That's the game you're in. So the game is really in your brain. That's the real game. We're talking about understanding where you're at, where you want to go, how I'm going to get there today. If you look at my life, everyone thinks I'm a real estate investor. Well, shit, I've done many, many hundreds of millions of dollars of real estate. But you know, I am a real estate investor, but I'm a business owner that does real estate investing, right? It's a different, different game. I'm not making daily decisions. I'm not in the field talking to contractors, talking to vendors, talking, you know, talking to city officials for permits and all that shit. I've done that. I've been there, done that. I did that for many, many, many years. I hate it. So I started auditing my game and said, listen, some people love that game. I know people. My dad loves working on houses. I hate it. I don't want to do it. I know how to do it. I don't want to do it. The game I'm in is lifestyle by design. That's the game I'm in. And to allow my lifestyle that I want, that I've designed, I have to create businesses that allow me to do that. I don't. I'm not looking to go build the billion dollar corporate business. Why? Because I'm not traveling all over the world to do a deal. I don't care about money like that. I care about my lifestyle first. Let me say this again. What's more important to me than money is my lifestyle, my time and my lifestyle. 43. Life is very finite at this point in my life. I'm halfway gone, right? Or halfway there. Depends on how you look at it. So I'm very clear on that. Plus, I have young children. I want to spend time. I want to Invest my energies in them. I want to mold them, I want to guide them. I want to help them. I want to be there for them and with them. That includes my wife as well, right? I want to hang out with her. Yesterday we were hanging out, had breakfast. As soon as I'm done with this podcast show, I'll be talking to my team for 20 minutes and then I'm off for the rest of the day and I'm taking my daughter to lunch and hanging out. She's only two and a half. Daddy daughter day. Hang out, play, be silly. This is a fucking Friday afternoon. I've built my life to allow me to do that because of what we're talking about today. Change your game, change your future. So when I'm sitting down in the office, I'm looking at, like, what business am I really in? It's funny. Everyone's like, dude, I'm a real estate investor. Okay? I think you're more than that, but if that's all you give yourself credit for, so be it. Oh, man, I, you know, I'm a roofer. Well, you're probably more than a roofer, right? Or, oh, yeah, I'm a bodybuilder. I work out. I do this. Cool. But you have so much more knowledge, you have so much more insight than just saying that. We've labeled ourselves, we've put ourself in a box, and we say, oh, this is the game. I'm in, dude, I'm in a bunch of buckets. I'm in the food and Bev side as a passive investor. I'm in the real estate side. Mostly passive. Right. I'm in the media side. Very passive. I'm in the data side. Ultra passive. Right? And we have all these different buckets. I'm in sports card collecting. I'm in, you know, crypto. I have all these different channels of things that I'm in. Most of them are ultra passive, meaning that I don't have to do anything for them to work. I see the top. You know, my job, really where I'm at in my life today is to drive the North Star vision. Where are we at, where are we going and how are we getting there? Obviously, there's some funding that has to come with that. There's some, you know, a lot of leadership that comes with that and building a team. I'm cool with all those pieces at my. Where I'm at, my journey. So let me give you another example. My real estate business. And like I said, I've been doing real estate over 25 years. But in my real estate business, what I've realized in 2005 is I never had a business. I never had a business. Even though I was worked for myself since 1996, I never really had a business, a business. What I've realized to me is something I can leave for 30, 60, 90 days or more and not have to worry about things burning to the ground. If it all relied on me, then how is that a business? If Jeff Bezos goes to this moon, his business still runs without him. If like my business, I traveled again. I discovered this through my journey of travel. From 12-31-05, me and my wife traveled for the world and the country for seven years straight. And it was a process, right? I had to disconnect, to reconnect. Things broke, people left, new people came on board. I had to change my vision, I had to change my game. My game was now I'm chasing lifestyle. I have a little bit of money, but I had knowledge and I wanted more out of life because I was working 16 hour days and I knew it's not sustainable as this kept evolving. Where I'm at today is, like I said, the game I really want is lifestyle. But in 25 years of real estate, what I've discovered, and I've helped a lot of real estate investors, you know, make massive shifts, grow multiple businesses in their vertical and make many, many, many, many, many more millions of dollars than they actually do in their, their regular real estate business with less stress, less headache, less heartache, less financial risk. ET I mean, I could go down the line, but the reason is not because I'm smart, it's just because I shared what I did and changed the game. You're an influencer. We're all influencers in one way shape or form. And real estate investing, what I don't like about it is I always had to sign documents. I always, back in the day, I always had to go to the house, I always had to meet the seller, always had to go to the title company, always had to go to the bank to send the wire. I never had a life. My life was the job, I. E. The business disguised as a business, right? And it's frustrating because I was in a trap. I wanted more of a lifestyle, but I had to do all these things to maintain the lifestyle or to even have the life that I wanted because I wanted to make millions a year. But I also started having that conversation, Mark, what game do you need to be in to generate millions a year without doing all the day to Day activities. And that's when I started understanding the power of virtualization. I was virtual. I built virtual components in my real estate investing company to allow me to travel. I was sitting in South Beach, Florida, on a flip phone with a fax machine and literally a phone you plugged in the wall with a headset. True story. And my team in Columbus, Ohio, we would talk one hour a day. And it was more of like, where you at? What's going on? What can I help with? Boom. Here's the shit show, here's what's going on, et cetera. And then I discovered that I could send wires from the bank account via a computer. I'd have a computer back then because I didn't have a smartphone and technology doesn't exist like it did back then. So I discovered how to send wires via computer up to a certain amount back then. Anything over that, I had to go to the bank. Thank God the bank was in Florida as well as Ohio.

And.

And then I said, okay, how do I do paperwork? Well, we used to do a lot of overnight FedEx. Overnight paperwork, right? Cause they wanted live signatures. Now we have a thing called Docusign or Right Signature. I don't. I could literally push buttons from sitting on the back of a fucking yacht and close the deal for millions of dollars in a second. Right? Boom, boom, boom, boom, boom, boom. Done. Wire sent. Doc sign. We're good to go. Let's go. I don't even have to do that anymore because what I discovered is you could create a power of an attorney for specific actions. They could sign on my behalf. My lawyer or someone on my team consigned on my behalf based off of X, Y and Z, with parameters, of course. Right. So I started building an infrastructure. What I started doing is realizing the game I'm in is my game. And I want lifestyle and I want money. Don't you? That's. I hope that's what you're chasing. Lifestyle and money. We want the. We want the lifestyle. We want. We want the money. How do we get both? That's the real secret is how do we get both? This is a question we must ask ourselves continuously. How to get both. And some things work out really amazing. And some things absolutely boom bomb. That's part of the process, though. So as this evolves over 25 years, then I started, because I was doing a lot of wholesaling and rehabbing. Again, that takes a lot of deal making and negotiating and doing all this shit, which is fine because I enjoyed it, but it also wasn't going to get me to the lifestyle piece. That's the game. That's the game for me. And then I shifted to selling turnkey where we had a formula. Buy a house at X, put X into it, rent it out for X and sell it for a multiple of xx, right? And then that's a formula. That formula could be duplicated and replicated by multiple people in multiple states, multiple locations, et cetera. So I started doing that and that's how we got up to 50 to 100 houses a month. We had a formula. I wasn't involved in the day to days. I was more involved as a leadership and a CEO role, but I wasn't involved in like the day to day. Talk to sellers, talk to buyers, talk to contractors, talk to city officials, talk to title companies, et cetera. I talked to the team, the leadership team and leadership team waterfall down to everybody else. They drove the rev, they drove the company. And then unfortunately, what happens in that space? We were growing so rapidly. We actually started creating our. We created our own competition internally because we were driving up prices of properties because we're buying for 35, selling it for 65. But keep in mind we're putting a lot of money in between that, but the records don't show that. So a seller doesn't realize what's going on. So we had, that's. That it changes. What that means is profit margin shrink and you know, and then competitors start looking at you like, yo, man, I could, I could do more, whatever. So instead of fighting it, we said, hey, this is the game we're in. How do we make a pivot? And then we pivoted out of that into data because we did. My guy Peter that ran the real estate company, he's been with me 13 years or so, maybe longer, and he's a data guy anyways, that's how he drove the company. That's how he built the company with me, through data. So we understand data. We understand how data can make you more money. We understand how data could grow businesses. And we understand data is a living, breathing machine and it's a very powerful one. And we pivoted and that company within months was generating more money, net profit than a real estate company. It took me many years to build without me doing anything, without me being involved again, not because I'm smarter, but because we're paying attention to the game we're in and the game we want to play. Right? The games edit, the games change as you evolve. Remember the saying, what got you to where you're at is not going to get you to where you want to go. It's only a checkpoint in the journey. It's not the destination. I always thought I was going to make all my money in rehab and contracting because that's how I grew up. That's all I knew. 1996 Gutter Company. Boom. That's how I'm going to retire. I'm going to be rich. That's all I'm going to do. Then I evolved. Boom. Because I'm going somewhere bigger. I'm starting to see a bigger future, a bigger picture. I'm gonna start doing real estate. Boom. Okay, now it doesn't give me the life I want. Now I want the life. Boom. Change the game. Many, many, many, many edits for me to get to where I'm at today. Many. Now backtrack to the E Comm world. I have many businesses in the E comm space that I've built a team, hire a coo, create a great product or buy a company that has this already in place is ideal. If you have the capital or wherewithal, know how to do this. This takes a little bit of knowledge by the way, but there's amazing opportunities you can buy into revenue. Today I prefer to do that buy a company that's been around for five plus years. Why? Well, like I said, 92% of the companies go out of business in the first five years. So if they're still around after five years and they're moving in the right direction, there's probably an opportunity there that most aren't seeing. The cool thing about the five year mark, that's where a lot of people start getting burnt out, start getting unfocused, start realizing that they're changing their game, they're editing something else. Maybe a life thing happened with them, they had a child, maybe their kids graduated high school, whatever. Something changes. Those are great opportunities. And then typically my boy Kyle loves to have them. That has like minimum of 10 employees, right? I don't necessarily need 10 employees. I just need a great product with a great plan. Ideally there's three to five employees minimum, but if there's 10 or above, that's fine too, right? And then what we're looking for is a million dollar revenue gross number a year minimum. A million a year. Because then I could take it. That means there's some, some, some sustainability going on. People will actually like the product. There's a little bit of revenue being generated. Gross, maybe not even much net, but a little bit of gross. And we could take that and run with it and grow it quickly. Keep the team on tact, give them a bigger picture, give them different resources and tools and drive rev through what I know how to do. So I look at this. My real estate company required me to make all decisions. My E comm company requires me to hire the right people, drive leadership and vision and enjoy the profits. And what's even better is my real estate company, let's say if I buy a million dollar building, well and increased revenue through rentals and all this stuff, the most I could ever sell it for is what it could appraise for or maybe a little more even if it's a cash deal. But let's say 1.2 million, 1.3 million if it's worth a million net. My E Com if I could grow that company, I could sell it for multiplier, maybe 3x5x10x20x depending on the niche it's in. Does that make sense? My real estate company is I can't sell it really. Maybe I could sell it for a little bit but they would want me because I'm the secret sauce. I'm not going with the company. If I sell it, I'm out. Why would I ever sell it? Therefore it's a non sellable asset the way it's been built, the way I build it anyways. But the E comm I could sell those suckers all day long for real money daily. You could arbitrage this opportunity every day, find a great deal, find a buyer willing to pay more, collect the middle like I mean it's a big big big opportunity and it doesn't require me to be involved on the day to day. So anyways those are two different massive scenarios and I'm in both. But I'm. My roles and the way they look are drastically different than when I started. Because back in the day when I tried to start an E comm it was me hiring a guy to create a website, me contacting vendors to create the product, me talking to credit card merchant process needs to get approved. And it was me, me, me, me, me, me. The business chart, who's on it, me accounting, me, you know, customer support, me, et cetera. So I started thinking bigger, started painting a bigger picture for myself what I wanted. My game was changing by the way. It still is. And then I want to take this a step deeper. Let's say if your company's cranking right now and one of my buddies, actually I was speaking at, I've known for probably 12 to 14 years, he had a company doing 45 million a year in revenue in the e commerce space. 45 million a year and he was done. He just wanted to sell. And he's in the cabinet industry, let's say. And so he's doing 45 million a year. You know, cabinet industry sells, you know, basic marketing for that, sells for two and a half x EBITDA 2.5 EBITDA, let's say. So, you know, say if it's doing 100 grand on myself for, you know, 250, 350, whatever the numbers are. That's not what he's doing, but that's just basic math. So again you're going to get, let's just say 3x for simple math. So he's looking to sell it and then he got drugged through the mud for two years. He never sold it. And then he met a different guy, a guy playing a different game. These guys called a merger and acquisitions attorney. They're amazing people to know. In your back pocket, have great conversations, start learning about that. If you don't understand about M and A, you need to understand it if you have a business. Because these guys can make your life very amazing and you can make a lot more money doing the same exact work. Just a couple little tweaks. So anyways, he talked to my boy and he said, yo, tell me what business you're in. Oh, I'm a cabinet guy, blah blah blah, blah, you know, whatever. And he said, okay, well tell me how a process works in your cabinet business, if you will. And he tells them, and he said, okay, well you understand you're not a cabinet business, you're a technology business that sells cabinets. Let that sink in for a minute. You're not in the cabinet business, you're in the technology business that sells cabinets. So before I tell you the rest of the story, let me just explain something to you. In my business in real estate, in mid, I think it was like 2015 ish, I realized I'm not in the real estate business anymore. I'm in the people business. I'm in the real estate investment business that people want cash flow. That's the business I'm in. I'm really in the cash flow business. The way they're getting their cash flow is through real estate. I changed the game. I become a cash flow driver. Just happens real estate was the product to get them the results they wanted for the cash flow. Understand that? So anyways, then my guy says, okay, well I'm in the tech business then, because it sounds Good. And what does that look like if I go to sell? He's like, well, this is an 8x sell opportunity. Remember prior to being in a cabinet business, it was only a 2 1/2 x. Now he's at an 8x. That's a 300% increase. 2.5 to 8. I think that's right. 300% increase. It's a massive, like many, many, many millions of dollars of difference. By simply changing the game they were playing, they were already in the fucking game. They just changed the game. Like, time out. We're not in the cabinet business anymore. We're in the technology business. Okay, back to work. That's it. To go from 2 1/2x to 8x to me, it's amazing. It's powerful. Powerful Game changer can change your life, your financial life, your business life, if you change your game, change your future. And it keeps editing, keeps evolving. Once you realize, I mean, there's certain companies out here getting 100x, right? So the interesting thing to me is I was watching. What made me think of this is one, I was talking with my guys, hanging out with my guy that went from 2 1/2 x 8 x tech play, not the cabinet play, and kind of my evolution process. And you guys are in real time. You're watching me evolve as I'm speaking to you today. Watch my Instagram, watch my Facebook, watch, listen to the show. I'm evolving. I'm acquiring companies, I'm changing brands. I'm like, we're evolving. We're changing the game. Because I want to change my future. I want, I want to go big, but I want to do again. I could be way bigger if I did massive leverage. If I did a lot of work myself, I could be way bigger. But that's not my game I'm playing. My game is lifestyle first. Find assets that provide the lifestyle I want. Most people are doing the opposite. That's what I did for many years. Let's go make the money. And then one day, when I make all this money, I'm going to live. I realize that's a trap. It's a lie. It is something that you're not going to ever get out of until you realize, pull your head up and realize what game you're in. So anyways, I was listening to this guy and he generated $10 million in his business and he's dead broke. He's literally sleeping in his fucking office in New York City dead broke. And he's like, dude, I want to grow. I need help. And the guy was telling him, he's like, well, tell me what you're trying to do. And he's like, I want to sell for a billion dollars. See, the game he's in is in the game of selling for a billion dollars. I'm not knocking it, but if you don't have a sustainable business, by the way, he's been doing this for five years and he's still dead broke. So I commend him on his grit, his perseverance. But the problem is he's going to burn out. You only have so much time before you realize like, dude, this just ain't going to fucking work. So anyways, his business isn't making him money. He's not in a sustainable model. So again, a lot of companies will buy people in the startup, I'm talking startup world for a massive multiplier, even if it's losing money. Have you ever been the company like you're, you're like that person, you're like, how the fuck did they just buy that for $100 million when it's negative 50 million a year? Well, because the vertical that they're getting in or whatever they're acquiring, they're just going to move customers around and they're going to make all that money back, right? It's, it's a whole nother game that's a different game for a different time. But they're, they're buying, acquiring things like that for growth, for putting on their balance sheet, maybe has a good passive income stream balance sheet, they can get a massive multiplier on their, their core business. So for you, when I'm listening to this guy, you have, you have to make sure one, your business is generating revenue today. If it can't sustain what you're trying to do, then why do it? It's pointless. It literally is just a waste of time and energy and it's just going to really jade you and you're going to ultimately just go end up working for someone else because you're just like, dude, I don't want to deal with all that. It's not that you're doing anything wrong except you're not building a real business. Real businesses have to make a profit. If you can't make a profit, you don't have a real business period. Right? So the problem is the guy was playing the wrong game. He's very long term thinking, but in the short term he's not going to make it right? He's going to run out of steam, he's going to run he's running on flats already. Now it's just a matter of the engine blowing up. What's he going to do? Push the car with no engine and flat tires another hundred miles? It's not happening. So I see a lot of people, great people that are trying to be millionaires or billionaires, but they're playing a hundred thousand dollar games. If that's what you want to do, keep doing it. But I'm telling you, audit your game. Audit the people in the game with you. See where you're at and where you want to go. Like there's a lot of opportunities. You can guess. You can go out and make 20 grand a month. Yes. You can go out and make 200 grand a month. Yes. You can go out and make 2 million a month without working. I know it's true. You can do that. It's a different type of work. I know I said without working, but without you doing the day to days, I should say, but you better learn leadership, you better learn, you know, marketing, you better learn business building and you better learn these things because if not, you're just working way too darn hard. And I'm all about working hard, but I'm also about working smart on top of that, if you can work hard and smart at the same time, you got life by the balls. The matter of fact, you got. You have so much opportunity in today's market to build online businesses to create amazing apps that serve and help people. I have a buddy, he's generating, what'd he say, three and a half million dollars a month or so in the health space by simply helping people become healthier, better fit. Changing people's lives through a process, through an app, through a service. Right. So a lot of opportunities today. I'm getting long winded. I know. Maybe it's just because I'm fucking excited. I'm hanging on this tree house office, but check out the picture. Let me know what you think. I'm thinking about you guys. I'm rooting for you. I want you to succeed. There's any opportunities that pop up, please let me know. I'm here for you. Make sure to know what game you're in. Change your game, change your future. So with that said, make today count. I'll see you on the other side.

Freedom. There ain't no question mark. Kevin's when he stepping the doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker. A deal maker. But I'm not just a deal maker. I'm a dream maker. The journey's where it's at. It's all about the process. Time to get over to the DM project from a small town in Ohio so I know how it is. Can I come from a lot of money. I remember remember as a kid wanted to make a honey rack. Didn't see no one making more than that. Graduated high school with a 1.8. Probably should have held me back. I hope my principals and teachers are alive just to witness this. I'm my own boss. I'm out here running two eight figure businesses. I can walk away from it all and I'll be good. But I've been called to help people just like y' all learn the game. It's time to ball everybody chasing the money But I'm not chasing the money I'm out here chasing the purpose Yo I've been working my whole life Got us where we at is it gonna get us where we wanna go? It's time to push time to learn Time to grow more Kevin's DM I'm here to help and teach him what I know and how I did it to discover freedom There ain't no question more Kevin's when he stepping to doubt he's closing deals Time to tell him what the DM stand for. I'm a deal maker, a deal maker But I'm not just a deal maker I'm a dream maker. The journey's where it's at. It's all about the process. Time to get over to the DM project. Deal maker. Deal maker. Deal maker. Maker. Deal maker.

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