EP 98: The First Thing I Do Before Starting or Buying Any Business...

Welcome to the making of a dm. How to get everything out of life and your business that you desire by simply reverse engineering the process. This show is power packed, so be ready. So with that said, let's get started.

What I know and how I did it to discover freedom There ain't no question mark. Kevin's when he stepping the doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker, a deal maker. But I'm not just a deal maker. I'm a dream maker.

Hey there, it's your boy, Mark Evans. D M. Boy, am I glad to be here with you today. Hope you're having an amazing day, amazing week, amazing month and an amazing year sitting here in Parkland, Florida. Want to share some real stuff with you. As you know, I like to share what's going on in my life and more importantly, how it can make your life easier, bigger, better, more profitable, more enjoyable, etc. At my demise. So just sharing real stuff with you as I'm talking to you, we have so much going on. I just got done doing a DM family retreat. If you follow me on social media, you probably saw what's going on. I'll kind of share with you guys. First and foremost, I have that documentary being shot about me on a lifestyle entrepreneur and we started that journey last week. Camera crews are there, they're doing all their stuff, what they do. But you'll see some of that stuff start coming out little by little and reels and such. We released two reels last week and it's an exciting journey. It's very different. See, the thing is, deal maker to me means so much. Even me just saying. I get goosebumps saying it, but it's not just cool and catchy. It really does have real meaning to me. It's been my life. Making the deal with myself, making the deal with my children, making the deal with my wife, making the deal with my family. Just being the better husband, the better son. I'm not the best at all this stuff. Every day I screw up like everyone but being conscious of this and I want to share with you kind of how this all started and getting to this point. But before I get into that, I always like to say thank you guys so much for sharing. Our show is growing every single week, every single month, every single episode. We get more downloads, more views, more engagement, more replies from you guys. Let me know how it's challenging you and helping you and changing your lives. People quitting their W2 jobs to take off on their journey and create their life and, and all that. And that it means so much to me. It means way more than money will ever mean to me. By the way, it's amazing and I've been talking about this thousand dollars thing per month thing that I'm looking to do. If you're not aware of that and if you're new to the show, welcome, make sure you check out all the other shows. But I'm looking to do a thousand dollar a month group get together where we're going to meet once a week and talk real life, real business, live zoom. And I'm going to help help you guys grow to another level through the mindset, through marketing and just bringing on all my people that I work with on a daily basis to grow all of our companies that we have. I've never done this before. I'm excited and nervous. I'm still like I'm 80% going to do it. But if this is something that interests you, what we're going to do, it's only limited to so many people. So I can't have like thousands of people in there. But get over to social media on instagram @Markevans DM and say 1k, I'm in. And then what will happen is my team will message you, or I'll message you actually and say, hey, send me your name and email and phone number and all that stuff and we'll make sure we put you on the list when we go live. If we do go live, it's looking like we will and we have a lot of people on the list already. So thank you so much for that. This is not something I take lightly. This is something when you're making an investment in yourself and in, you know, with what we, we were sharing. Like, my goal is to have the best return you've ever seen in your life. So not to say there won't be work with that, by the way, There will be a lot of work, but it'll be very rewarding work. So thank you guys. Let me know, like again, get over to Instagram and let me know that if you're in and just make sure you say one K, I'm in. And then that lets me know what we're talking about here because I'm. There's a lot of messages over there. I'm anxious today. If you can't tell my voice, I don't know if it's that bang energy drink I had two hours ago or the 17 meetings I've had in the last three hours literally with companies that are crushing it, companies that are having challenges, companies that we discovered we just lost 460 grand on some marketing stuff, that there was bad data. It happens. And what I love seeing is my team step up. You know, we always do the right thing, even when it sucks. You know, we're patient and, and let me just stop for a second. Like in business, in life, it never happens quick enough. It never happens as planned. It will never be perfect. It's not rainbows and unicorns. And when you think it is, that's when you're in trouble. And you know, we have the E Comm company and so many people like, you know, they have a couple hiccups in the game and they're like, Jesus, you're ripping me off the bus. It's like, dude, we don't own fucking Amazon, we don't own Walmart. Like we're here as a team, a unit. We don't work for you, we're your partner. And the way people talk to us is a very interesting concept because some, not everybody by the way, just small percentage, but the way they, they, they talk to, to their team members, that is us, is always interesting to me because they create all this anxiety and stress and if they're talking to us like this out loud, I could only imagine the shit in their brain going on on a daily basis. And I say it seriously, like that's something you have to get in check. If that's you, if you instantly go to worst case scenario and the game is over, what I want you to start doing and what I want to talk to you about today and kind of about the deal maker, what dealmaker really means to me and how it came about is what I did. I actually reverse engineered what I wanted. Anything you want in life can be reverse engineered. And what I mean by that is. Actually I talked about this before in a podcast like when I was 17 years old laying in my bed at my parents house in small town Thurston, Ohio. I was thinking, how in the world do I make $100,000, right? That was my thought process and what I'm really doing is reverse engineering it. Keep in mind I'm a hillbilly kid, barely graduated high school, 00 intentions of college. It wasn't even a thought, to be honest with you. And I'm asking myself how to make 100 grand. I didn't know anybody made 35, 40 grand a year. So I'm asking a different question. Not like, dude, who could hire me to make 100 grand. It's like, no. How do I make a hundred grand? And let's reverse engineer what this looks like. Mark, what are you willing to get to get a hundred grand? Well, I'll work 16 hours a day, seven days a week, 365 days a year, 366 on leap year. True story. I'm not around. I don't take weekends off, I'm not taking off. Christmas, I'm not taking off. Easter, I'm not taking off, you know, Valentine's Day, Thanksgiving, birthdays, none of that. My goal's bigger than that moment, right? Again, suspend the opportunity, right? We got a hundred grand. All excuses out of the window, and then you just start breaking it down. Okay? 16 hours a day equals x 7 days a week. Boom. 365 days, okay? That's how I get to a hundred grand. And you start breaking down the numbers. I do this in all my businesses, by the way. We're actually looking to acquire a company right now for many millions of dollars. And I reverse engineer how to get there. See, the thing is, most people only see the challenge. I see it as an opportunity. See, 100 grand might sound like a lot of money to you in the beginning. It's not a lot of money at all in the grand scheme of things, especially today's day and age. By the way, that was 26ish years ago. A hundred grand today is way different than a hundred grand 26 years ago. Right now it's more like the kids are thinking like, how do I make a million? And the truth is, I didn't even know million was possible. Or I should have been asking that question, right? Even today, I'm not asking how to make a hundred grand a year. That might be what we've been trying to figure out, how to make a hundred grand an hour, right. In our companies. So reverse engineering. And then what you do is like, okay, let's go on the opposite side of that. And again, if I'm bouncing around a little bit, I promise you this has a point. Let's say if I have companies, I have many companies. I have one that has a lot of stress in the company. Let's say you're stressing out. Ask yourself how to relieve stress and grow company. And what I'm doing is reverse engineering. Who do I need to hire the who to do the how? See, the thing is, if I'm making a hundred grand a year and I can hire someone for and I have a lot of stress, I might be able to hire someone for 50 to 60 grand a year, to take all, take the majority of the daily stress off of my plate, netting me out 40,000 a year. But I have no stress. I'm just making these numbers up. By the way, I'm not getting out of bed for 40k a year. But that's where I'm looking at reverse engineering the situation. 100 grand a year gross. Okay, cool. I can do that. Reverse engineer. That's basic math. But I don't think a lot of people put much weight on the stress, the emotional daily warfare. Knowing what I know now, again, reverse engineering my thought process. I want to make a hundred grand a year passively. And when I say passively, it's not like I get money doing absolutely dick. I don't do anything. That's not how real passive income works. I had to vet the situation. I had to put money at risk. I had to do some actions to get the results. And now the results start working and you have to manage them. It's kind of like I don't understand why people think passive income means you do absolutely nothing. It's the biggest lie you've told yourself, by the way. If you think you can make money doing absolutely nothing, it's impossible. Like, every stream of income has different activities that need to take place. By the way, you say, well, Mark, I could put my money in a CD and do nothing. Well, no, bullshit. You had to put the money in a cd, right? Hopefully you never do that because that's a declining asset. Certificate of depreciation. Really? That's what that means, by the way, not certificate of deposit. But you have to make the decision and you have to lock up your money for one to five years or more or less, right? So that's a decision. So you did something. Oh, by the way, you got to run accounting on it once a year. You got to make pivot decisions as you get older, get, you know, and you're getting kid. You have kids now and you get married and you have all this stuff going on in life. There's activities that have to happen in passive environments. And like I said, I have companies that generate me six figures a month that are semi passive. But, dude, I've busted my ass. I've invested millions of dollars of money, umpteen, tens of thousands of hours of my time to get to that point. And yet when people come into a situation of, well, I thought I was gonna make five grand a month doing nothing, how you fucking make four grand at your job working 40 hours a week. But you expect me or someone else to give you 5,000amonth? You're a fucking liar to yourself and your future. And you'll never, ever make any real money. Why? Because you're delusional. So instead of getting pissed off and frustrated and pointing the finger and blaming everyone, you can ask yourself a different question and reverse engineer what you really want. You don't care if you have to work as long as you like doing the type of work you're doing. See, I don't like doing everything. I like doing some things. But I'm not saying I won't do the terrible shit to get to the stuff I really love doing. You know how many years I ate shit, literally from people punching me in the face, people stealing from me and robbing from, like, daily? But I stayed focused on what my goal was. I didn't realize on my reverse engineering process that I had to deal with that shit. It's kind of like getting married, right? You wouldn't realize how hard it is to have a real relationship. And this is someone you love. You get to sleep with, you get to, you know, hold and cuddle with and all this. It's tough. There's no such thing as passive relationships. And if there are, that's not good, probably. But back to the point, Reverse engineer anything you want. I remember sitting, and again, I Talked about the 100k. I talked about some other stuff, but I remember when I wanted to take my first shot, ride my first shot, it was $130,000 for the week. Yep, $130,000 to rent that thing for a week. I asked myself a different question, and that's what we're really talking about today, about reverse engineering what you want. You must start asking different questions to ultimately get what you want. I wanted that day to go on a yacht and spend a week with my family. I did not understand that, like, 130 grand is a lot of money, no matter who you are, for seven days. So I asked myself a different question. How can I go on this yacht and get paid to be there? Huh? Way different question. Results the same. I can get on the yacht for seven days with the fam. And there's so many rooms, we can have 12 people, let's say 12 people on the yacht. 12 people need to pay 10. Let's call it 12 grand a piece. Not even that. It's like 11, right? 12 times 10? 120. Yeah. So like 11,000 a piece or so. It's me, my wife, and my son at that point, actually, That's a lie. It was me and my wife. My son was in my wife's belly. She didn't know it at the time, that's why she couldn't. When we're on the top deck, she's like this. Her smells were really crazy. I remember it very clearly. But I said, how can I get on this thing? So my one buddy hit me up, he's like, dude, I'll split it with you, literally. So now we're 65k each and there's only four people in the yacht. We can fit 12. So I have eight spots and I only need to get 65,000 more. And then what I did, I was like, cool, dude, like, so I'm going to do a three day, or actually it was a two day mastermind on the yacht. It was 10k a piece. It's a steal, it's an experience. And by the way, my guy that came with me, my buddy, he literally, this guy does tens of millions of dollars a year in revenue. So when we're hanging out on the yacht for two days with you, guess what, you have our undivided attention. We love it by the way. It's fun. Our family's hanging out, we're hanging out with you. We're talking about where you're at, where you're going. The best part about this is you're so qualified to be on the yacht. Go figure. You're actually going to do something with the information. So it's very enjoyable. For someone like me that doesn't want to just talk about it, I want to see results from the conversation. So we had eight people show up, generated $80,000. Keep in mind my cup, my, my cost was 65. I made $15,000 on something I thought was going to cost me 130. And more importantly, I still have relationships with every single person that was on that yacht that day. And we've done multiple business deals together in transactions and generated millions of dollars collectively. Huh. All I did is reverse engineer asking a different question. How do I get on this $130,000 a week yacht and get paid to do it? And you start chopping it up. So me and my wife and my buddy and his wife, we were able to stay on the yacht for four and a half days for free. And well, he paid and then he, like the people, the folks that came on spent two and a half days with us, right, because they got there the night of and all that. So we crushed it. An amazing experience. My mind, maybe this is why real Estate was so simple for me to understand because real estate simply is a reverse engineering process. I never said, well, I can't buy that I don't have enough money. I can't buy that I don't have any credit. See, that's instantly shut off bullshit conversations that you've had with yourself and you've lied yourself. I was 18 years old, zero money, no credit, and I bought millions of dollars of real estate. How? Well, I just asked different questions. That's the answer. That's a simple answer. I reverse engineered where what I wanted and I went out and found what I needed to get what I wanted. Mark, you have no cash and no credit. Noted. That's a fact, by the way. That was a fact. The house is $100,000, okay? Oh, shit. I don't have any money, right? How do I get that $100,000 house? More importantly, how do I make money on that house? So I learned, educated myself. Go figure. I invested time and money in myself to learn a skill set that could make me many, many, many, many, many, many, many, many millions of dollars. Why most people will go to fucking school for four years and learn how to make $60,000 a year. I went to one seminar to learn how to make millions of dollars and only spent a fraction, $2,500 of what it would cost to go to a College to make 60 grand a year. And you spent a hundred grand to do that? Is this, am I the only one fucking thinks this is crazy? That someone would go spend a hundred grand to get an education to only make $60,000 at a job they probably don't even like? That's a different topic. But back to this house. When you start asking different questions and reverse engineering what you need to get the who to help you get the how, that's when things start fucking changing. That's when shit gets very fun and interesting. Do you understand? Like every day. This is a true story. Every day I bite off more than I can chew. Every fucking day I'm like choking on my food because I'm biting off so much opportunity. Hiring people, investing in marketing, investing in teams, investing in shit. And so many people, dude, you gotta eat the elephant one bite at a time. Cool. But your fucking bites are nibbles. See, when you choke this shit down, you start realizing like, damn, dude. And by the way, this happens at all levels. I always thought, man, when I have 10 million plus in the bank, this will be easy. That's not true. It actually gets crazier. But when we reverse engineer what we really want, we start looking at the world in a different lens. You've heard me talk about money goggles. So what happens with money goggles? You start seeking opportunity, not obstacles. And with money goggles, what's cool about reverse engineering this? That $100,000 house. No cash, no credit. Those are facts. That a hundred thousand dollar house, I know because I understood construction. That's what I did my whole life as a kid, since I was 5 years old with my dad. That's what my father did and does. I understood I could do sweat equity to make that $100,000 house worth 150. Huh? So you're saying someone's selling something for 100,000 that could be worth 150? Well, Mark, if it's worth 150, why aren't they selling it for 150? Well, dickhead, because it needs fixed up and it might not be even be worth 100. I say it could be worth 150. And by the way, you're assuming it's just about money to the seller. This is where I messed up a lot in the beginning. I made everything about money because I had no fucking money. Have you ever heard of this thing called convenience, simplicity, fast solution based? That's when I was solving a problem. I didn't realize it for many years. And once it clicked, not only was I freed of all the stress, I just made so much more money and helped more people, including myself. Most importantly, see that $100,000 house, I would have to put like $5,000 in material and I'd have to put about 200 hours in manual labor, hours of myself. I used to do all this shit myself, folks, all of it. I remember on Westwood, I'd mow the hill. It was a fucking hill. It was a mountain. And I was out there mowing that thing once a week minimum. And I'm talking a mountain. If I slid, I'm cutting my legs off. I can't believe how stupid I was. I had no excuses. I had to make this work. I couldn't blame mommy and daddy. Well, they were mean to me. They said I couldn't do anything. I couldn't blame someone else. I took full responsibility. At age 18, I'm a fucking adult. I own this shit, good or bad. See, most of people, they only want to accept the good stuff. Listen, if there's bad shit happening to you, which we all have it, it's your fault it's happening, period. You created the situation. You said yes or no, you've made all These decisions that make that a reality. So reverse engineering the 100k house, it's worth 150. I put five grand plus 200 hours. I buy it at 100. Well, Mark, how do you buy it at 100 if you have no money? Great question. Question. You find someone that doesn't need the money, you find someone. Which I wrote a book about it called One Buck Deals. I gave the guy a dollar and took over his mortgage. A dollar. We all have a dollar. Because I learned about owner financing, lease options, subject tos, whatever you want to call it. It's all the same shit, just different paperwork, same end goal. Tie up a property for pennies, if not a dollar to make it a legal transaction and look at the upside value. Do whatever you do, sweat equity, you know, whatever your creative stuff is, or do none of that. Just have a different buying opportunity, just different buyers in your, in your pool. So I reverse engineered. My motto was put a couple bucks in it, sweat equity and turn around, sell it. Owner financing for a big down payment. So if I put a dollar down and I accepted 15 grand down, I just made 15, $14,999. And when I did that, it changed my life. I never seen a check for 15 grand in my life ever. And I didn't have to put 200 hours on that particular house. That was my intentions. But the people that wanted to buy it, bought it so fast. Put a sign in the front yard and the phone was blowing up. Could have made more. That's why most people never do it. Well, maybe you took an offer too fast. I made money. That's what matters. I saw something through from start to finish. That's what mattered to me at that moment. You can always make more, you can always make less. But most people, why they're worrying about if they can make more or make less, Guess what? I'm making money during the whole time because I'm executing. You gotta start being decisive. You gotta start making decisions to execute. When you get caught up in the middle, nothing happens. Nothing except frustration, stress, anxiety, and that overwhelmed feeling that we all have, have experience because we can't make a fucking decision. But when we reverse engineer shit, it forces you to look at the situation and notice the opportunity, not the obstacle. I have a deal right now. I'm looking to buy many millions of dollars, literally more money than I've ever spent to buy a company. I am fucking scared and excited at the same exact time. I have to do the deal because I need to see if I believe my own Bullshit. Today. I believed it yesterday. But today's a new day. See, it's easy to talk the game. Lots of people do that bullshit. But when you're in the game playing it, it's a whole different animal. And as I look at this deal, this is a true story. Last night I got up at 3 o', clock, like 2:58 to be exact, in the morning. And I just laid in bed for hours, two and a half hours, asking myself how to put this deal together. Reverse engineering the situation. I will actually get paid to buy this company. I will retain 80% ownership and I'll make them millions of dollars. And I'll make many millions of dollars as well. Not only that, it has a team, it has an infrastructure. I'm going to change their lives of the people that work inside of the company. Today, when I purchase it, it's in motion. It will close in the next 30 to 45 days. I will go as fast as the seller is willing to go. You know what's even crazier? This is a true story. This guy didn't even know he wanted to sell. My buddy ran into him, he lives in Texas, ran into him in Fort Lauderdale because he was at a birthday party and heard. The guy overheard what kind of company he had and said, hey, my buddy's looking to buying something in that industry, that, that vertical. Or have you ever thought about selling? Actually, I haven't, but I'm interested to hear what he has. They shot me a text with him on it and we started talking within one hour. I believe we're very close to closing a deal. See, I always thought this stuff looked different. I always thought there was all these lawyers and all these people that are way smarter than everybody and you know all that. No, dude, like, it's called connection. And what I'm doing is sharing with you my reverse engineering mindset. Companies X it has all these employees that offers these products. Here's the assets they have, here's the liabilities they have. Where's the opportunity? Not where's the obstacle, where's the opportunity? This is reverse engineering. This is asking different questions. To get to the solution, I have to raise a decent amount of money. Millions of dollars. Excellent. I know 10 people at least that have access to the money. They could purchase this whole thing in full with themselves. But I'm not looking to do that. I'm only going to allow them to take 15 to 20% of the amount per person because I want it to be strategic. I want it to be a relationship that we can make. I'm going to make them a lot of money for them participating. That's what I'm saying. See, the old me was like, how do I do everything myself? I have the cash in the bank to stroke the check and pay cash for this. I even talked to my team, my fiduciaries about it, and they're like, why would you put any of your money into it? See, I used to buy real estate. I wrote a book about this too, called Trifecta Profits. This is a true story. You can go on. You can go on Amazon, buy this shit. I got paid when I bought. I got paid renting it out monthly and I got paid when I sold it. I do this with companies as well. Let's use fictitious numbers. Let's say if this company's $10 million cash, stroke of check, 10 mil, cool, it's making $3 million a year net, right? I can, let's say if I charge an acquisitions fee, $10 million plus a 5% commission, it's $500,000. I can make 500 grand to buy a company, sell and give a piece of equity. And with my skill sets and my team that I have in place, true story. I can take that company from 3 million net to 10 million net in two years or less. How? Glad you asked. With the assets that he's underutilizing, I have a special set of skills that I've developed over 26 years. I see very crystal clear how to triple or 4x this company in two years or less. The best part is I don't have to execute the actions. I have the team to do it. The team that loves to do it. The team. This is reverse again. Picture what I'm saying. I'm going to get paid 500 grand to buy a company for 10 million. I'm going to get paid monthly because the company's making real money every month. You know what I mean? Like 250, 300 net right now, today, there's going to be debt against the asset. Let's say if this thing nets out 100 grand a month, that's 1.2 million a month a year today, as is, if I touch nothing. Investors make money, they make a good roi. But what I'm looking to do is increase enterprise value. So when I sell it for 50 million, which will happen, by the way, or more in this particular situation, sell it for 50 plus miles, not only will I make a whole lot more money monthly, but I'll also make a whole lot more money when we sell and what's cool about it is the 4, 5, 6, 10 investors that invest with me, they're going to make many, many hundreds of percents of return on this particular deal. That's how this shit works. The old me would say, oh, can't afford that 10 million, I'm out. And I would just go on my day and complain. See, everyone wants to fucking make millions until they can't figure. But, but all their actions and all their thought processes is exhausted on thousand dollar conversations or on you know, going to T mobile to get a new iPhone so you don't have to pay $1200 and you gotta sign a 17 year contract and they literally own your second child. But you'll do that. I haven't done that in year. Actually, I've never done it. I swear on my life. I buy my phones, I pay cash, I keep the same, I don't do any of that shit. I'm not trying to save pennies or dollars or thousands of dollars. I'm too busy focused on making millions of dollars, many millions. Listen to what I'm saying, please. This is, this changed my life. The old mark growing up saw everyone do exactly what I'm sharing with you. I can't afford it. Out. Hey, you want to go on a yacht? Nope, can't afford it. If you just switch just a little bit, switch and say how can I make that happen? Or how can I afford it? Or how can I get paid to do it? Abundance becomes massive. See, how can you tell me you're an abundant thinker, which everyone. Hey dude, are you an abundant thinker? Yeah, yeah man, I'm so abundant. Well, why is everything you do minimal? Everything, your actions, your cars, your houses, your trips, everything in your life is minimal. Well man, I'm a minimalist. How the fuck are you abundant then? Seriously, if you're an abundant thinker, the questions are never no. Like if you think I want to go on a yacht for 130 grand. Okay then what, what, what do you do next? What's your thought process? This is all comes down to thought auditing, right? So I actually wrote a course on called this is back in 2005. I call it was called Reverse real estate. Many people's copied me since then. But you gotta remember I was a poor kid from Ohio, Lived in a trade core till I was 10 and then at 18 started doing real estate. Owned a seamless gutter company and did all construct like just kind of what I knew. But I started getting a little wiser as I got older. And I started asking myself, Mark, because I was always limited. Whatever I had in my bank account, I was always limiting myself, my vision, my growth, or lack of. I want to buy 10 houses a month. Average acquisition is 50,000. I need a half million in the bank minimum per month. Well, when you're broke, this is non existent. So I started asking myself, okay, how can I reverse engineer the process to get what I want? I didn't really care about the houses, I cared about the profits. I don't care if I do one deal and make 50 grand or do 10 deals and make 5 grand each. Deal and make 50 grand. To me, I was more worried about the number, the volume of the number, the 50k. But I needed 500k to do that in my brain with my model I had back then. So I reverse engineered. Well, if I could find investors that would pay more than I'm willing to pay and just wholesale it out, I already knew. So say if you're the investor and you're like, mark, I have $100,000, I want to buy a house a month from you. Cool. What's your buying criteria? I buy it 75 cents on the dollar. Boom, boom, boom, boom. Zip codes. Excellent. I would forge a relationship with the investor, buyer, and in essence, myself back then and one person, my assistant Katie. Back then I was seeking deals that would match my criteria by 60 cents or less on the dollar, knowing that I had a 15% spread if I didn't have the capital in my bank to close the deal to execute my deal. The truth is I always had enough money in my bank account to execute that particular transaction, say 50 grand. But if you're doing massive volume, 10, 20, 30 deals a month, which we ultimately got to over some, some months, over a hundred deals a month. If you're trying to build your business with what's in your bank account, you're always limiting your growth, I. E. You're not biting off more than you can chew. And I'm not saying go in debt. I'm not saying go out there and fucking risk the farm. Even though I do that all the time, every day still. What I'm saying is start looking at this picture differently and reverse engineering what you're trying to really ultimately accomplish. And by doing so, you're going to start looking at this shit way different. I just shared with you multiple ways to get paid to fucking do something. I want to own a business that makes $10 million a year, which I do have some that do that. But this instance, like I'm Brand new. That's what I want. Well, I don't have $10 million to do that. Okay, noted. What structure, what value? Who do I know that would be interested in a passive opportunity that understands business development, business growth, business, et cetera? Because just a news flash, there's a lot of people sitting on a lot of money that have no clue what to do with it. A lot. And they're looking for great jockeys. Don't you think it'd be a pretty good investment if you gave me a million dollars and in five years you got three to four back? Three to four million. I'm not saying this is guaranteed. Anybody says it's guaranteed run, they're lying. No one can guarantee anything. But based off of what I know I can accomplish, based off of what I've looked at, I feel very confident I could 3x this company in 2 years or less for real, get paid to buy it, own the majority stake in the deal. Investors make a lot of money. I make a lot of money. So we get paid to buy, get paid to run it, and get paid when we sell it. Let's say just using this math, by the way, this might be a little, you know, again, if you're listening on a pot, you know, treadmill or driving or whatever, it might get a little choppy in your brain because there's. But I got a marker here and I'm writing on my wall right now, my, my window. But 10 mil. I took 10.5. And because I need a 5% acquisitions fee, by the way. You don't have to do that. But why would you not. You put this whole shit together, it's your time's worth something. So I make 500k today. Let's say it's 80. Let's say 80, 20. I retain 80% equity and then I give 20% of equity away for 10.5 mil. I'm not saying these numbers are exact, by the way. These numbers could vary here and there. This is just to illustrate a point. This company's producing net 3 mil a year. It's not a bad return. It's only a 3x.ish is what they're investing into a 3x number. So I'm very confident I could take this to $10 million a year in two years or less. Right? So I'm going to. Plus $7 million in and net revenue. 7 million in net rev in two years. As an investor, this is very good news for you and for me, Right? So we're going to have a $10 million value like $10 million EBITDA and this, this particular industry. Because there's a couple of variables here. There's monthly residuals and all that built in, but this is a 5 to 7x play minimum. So a 5x, a 10, a 50 to $70 million sell. 50 to $70 million sell. It's not a bad two year run, but I probably wouldn't sell it in two years. I'd probably get the books really dialed in in two years, get it cranking at 10 million, get stabilization, get a T12, T24 trailing 24, 24 months of returns, residual so they can see it really pumping and growing and then maybe sell it for seventy, eighty, eighty, hundred or more million dollars. How are you thinking about your life, your business? Reverse engineering. Isn't this what we do with our diets? We reverse engineer our diets? You know, if you need to lose 10 pounds, your actions, your, your process is going to be way different than if you need to lose a hundred pounds. There's going to be some similarities, but your efforts are going to have to be increased. You don't go to the gym, stand, I'm gonna bulk up, but I need to lose weight. No, dude, it's like, how do I, you know, less calories, more output, more intensity. The weight's gonna start shedding. Just, it's just, it's just how numbers work. When you start looking at this stuff different, you're going to start getting different outcomes in your life. And I'm not saying this stuff's going to be pretty. I'm not saying this stuff's going to always be easy. Earlier today, before I jumped on this, we have one of our companies, like I said, almost $500,000 lost in marketing, literally out the window. I was talking with my team and I was like, hey, what'd you learn? And she said, well, you know, I learned that we were looking at the data wrong, clearly, but what did you really learn? And I always look at this in a positive. At least we caught it before it hit 5 million loss. At least we caught it before we lost a million. Not to say I'm happy about this, by the way, but this is the old mark F you, you're fired, done. And now I gotta do all the work. I gotta stress out. I don't even know what work to do anymore. I genuinely don't know that what they do all day, I know they bust their ass and they're real great people, but that's not what I do daily. It's just different. But the old mark would literally go straight to firing me today. Mark 2.0 or 27.0 or 2 million.0, as I've evolved through my thought audits and my, my growth as a business owner 26 years deep is. What did we learn? I actually become very calm, not reactive, very understand. Like trying to understand how we can improve and understand that we had a problem going on, we didn't understand. Now we understand. How do we make it better? How do we improve this system? How do we improve this company? Now, you don't have to feel sorry for me. A company generates millions of dollars a year, but it could generate a lot more discovering what we discovered. See, the old mark would never even get to millions of dollars a year because I was firing people left and right. Someone's on the phone. Get off the fucking phone. You suck. You're fired. Why would you ever do that? You just wasted twelve hundred dollars on material. We didn't need it. You're fired. I never realized how much I've messed up. And so I started reverse engineering what I really wanted. You know what I want? I want great relationships. I want long term business growth. I want to be happy. I want to live in my unique ability, as Dan Solomon would say. And if I don't build teams and leaders to rule with me and guide them through the journey of fucking this stuff up on a daily, I'm going to be sitting here lonely, stressed out, not getting anything I really want. I genuinely care about every single person on every one of our companies. I genuinely like. It's not bs, it's not feel good. Like I want them to be better human beings all the way around. Again, core value number one in our company is Care360 in all of our companies. Care360. I care sometimes to a fault, but it's what I like, it's what I stand for. Truthfully, I'm not happy to lose 500 grand, but I would have never got to be able to have the opportunity to lose 500 grand if I didn't reverse engineer what I really wanted. I invest millions of dollars a year in great people in the companies. Collectively millions. Can we do a team trip? It costs six figures. I can't wait to meet them. I can't wait to hang out with them all. I haven't met 90% of that team in person, met them virtually, but never in person. Never in a million years did I think hillbilly Mark from Thurston, Ohio would be able to generate what we're able to generate. In a daily, let alone weekly, let alone monthly, let alone yearly, collectively in our companies. The best part is I don't know anything. Best part is we're just getting started. The best part, we're just forging and just driving and pushing and prodding. You know what my real frustrations are? Talking about the same problem multiple times over. That's when I get mad. Because that means I'm not doing a good job leading. Everyone on my team needs to understand I trust and believe them. If I didn't, they wouldn't be on the team. If you make a decision, I'm standing behind you. When my team lost 500 grand, I got your back. We will make this right. We will learn from this and we will grow from this. It's not pointing finger, but what's cool about it is the individual this happened to, she accept. She's like, it was my fault. I messed this up. And the real truth is it's my fault, my fault. But the ultimate real truth is it's all of our faults. Because we all fucking care about the company. We all care about the vision. We all care about the team members. We all know our job is to protect the growth of the company and drive revenue and drive results for clients. Period. We will learn from it. This is a great case study. You know, one thing I can promise you, this situation will never happen again with this individual. She's been beating herself up for the last seven days about it in her brain. I don't have to yell at people. The old me was a jerk. This is years, years ago. F you are you. You stole from me. You're taken away, dude. This is a company. Things are going to happen. But I, I, I hope through the shows of the deal maker and other things that you're listening to that you become a better human being, let alone a better business owner. For the stress of your life, for your, for your, just, for your wellness and for your team members. You know how much money I've made and lost with my team collectively over the years, happening today, happening tomorrow, like it will never not happen. It's going to happen. The question is, how quickly can we catch it? See, when I started reverse engineering, understanding that problems happen, it's how do I react and how do we deal. Well, what's cool is when you build a great team, we work on it together. I don't have to work on it on my own. I can ask better people, better questions. My job, truthfully share vision and ask better questions. That's my real job. All Day, every day. See, a lot of people are saying things, well, man, I want to make more money. Cool. What does that look like? Well, five grand a month. Cool how? Like how much time you want to give to that? Blah, blah, blah. Cool. How much you want to invest to make that happen? You know, like most people don't know how to ask the questions because they haven't reverse engineered what they really want. We all want easy money. We all want lots of money, but what are we willing to get to give it? It's not that. It's not out there. Shit. I'm looking out my back window. There's millions and millions and millions and millions. Hundreds of millions, maybe actually over a billion dollars in houses. I'm looking at, literally as I'm speaking to you, billions. And we're trying to figure out how to make a company make $5 million a year, 100,000 a year. Whatever your number is, it's not because it doesn't exist. It's because we haven't asked the right questions or reverse engineered the strategy to ultimately get what we really, really want. I'm not saying you won't have any stress. I'm not saying you're not going to have blips. I'm not saying you won't have setbacks. But have you ever thought these setbacks could be setups for bigger growth? Have you ever thought that these setbacks are like an opportunity to reflect and see how far you've come, to make you aware that I don't know about you, but I always learn more when. When it's bad than I do when it's good. What about you? Everything I'm sharing with you is because I've reverse engineered this process. I didn't even know I was doing it when I was laying in bed at 17 years old asking myself, how do I make a hundred grand a year? What do I need to do? It wasn't the reverse engineer I do today because I was asking, how do I work? How do I give my hours? How do I give my time? But again, you know what? I don't hate this, because without this, I wouldn't be fucking here. I was willing to do whatever it took to get the result I desired. Now the questions are different. How can I get paid to acquire this, make a lot of money for everybody and do it as a collective? The old me wanted. I was very selfish. It was all about me. That's why I only made a little bit. When I started reverse engineering. I asked myself, how can I build a Team to serve the greater purpose and the greater cause of what we're doing and to realize that other people have skills that I don't have and vice versa. By the way, there's a great book called, you know, unique ability 2.0 out there that exists. You can learn about this, but start learning about what you're great at and you don't even realize it. Have you ever talked to somebody like, dude, how don't you get that? It reminds me of like my bookkeepers and accountants. I'm like, how the fuck do you want to sit in front of a computer and push pennies around and dollars around and on spreadsheets? I absolutely will cut my eyeballs out before I do that stuff. But they're like, what are you talking about, man? I love it. Mark, I don't know how you do what you do. That's magic. Pay attention to that. That's beauty. That's literally like, aha. So what you're saying, we're not all the same. So I started reverse engineering the opportunities and building the companies that served me instead of me serving the companies. I hope this makes a lot of sense. More importantly, I hope this makes you a lot of money. So with that said, have an amazing day and keep me posted. Make the day count.

I'm here to help and teach him what I know and how I did it to discover freedom. There ain't no question mark. Kevin's when he's stepping the doubt, he's closing deals. Time to tell him what the DM stand for. I'm a deal maker. A deal maker. But I'm not just a deal maker. I'm a dream maker. The journey's where it's at. All about the process. Time to get over to the DM project from a small town in Ohio. So I know how it is. Can I come from a lot of money. I remember as a kid wanted to make a honey breath. Didn't see no one making more than that. Graduated high school with a 1.8. Probably should have held me back. I hope my principals and teachers are alive just to witness this. I'm a own boss. I'm out here running two way figure businesses. I can walk away from it all. I'll be good. But I've been called to help people just like y'. All learn the game. It's time to ball everybody chasing the money. But I'm not chasing the money. I'm out here chasing the purpose. Yo, I've been working my whole life. What got us where we at is it gonna get us where we wanna go? It's time to push? Time to learn? Time to grow?

Uh oh?

I'm more Kevin's dm? I'm here to help and teach him What I know and how I did it? To discover freedom? There ain't no question? More Kevin's when he stepping the doubt? He's closing deals? Time to tell him what the DM stand for? I'm a deal maker, a deal maker? But I'm not just a deal maker? I'm a dream maker? The journey's where it's at? It's all about the process? Time to get over to the DM project? I'm more guaranteed Deal maker? Deal maker? Deal maker? Maker Makeup. Project?

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