CRS127 - Succession Planning: Building, Valuing & Selling Your Busines
In this promotional video, Mark Given—an Amazon #1 best‑selling author, founder of the Trust‑Based Philosophy, and CRS Senior Instructor—introduces an upcoming CRS course on succession planning for real‑estate professionals. He shares his personal story of selling a 20‑year retail business in 1999 and transitioning to real estate, where he discovered that most agents lack an exit strategy. He argues that the same exit‑strategy principles that helped him sell his retail business can be applied to selling a real‑estate business. He outlines three core lessons the course will deliver: (1) identifying the single most valuable asset in a real‑estate business that determines its valuation; (2) strategies to replace the agent as the primary rainmaker; and (3) the systems buyers look for when negotiating a buyout. He concludes with a call to action, urging viewers to sign up and bring a friend, emphasizing that the class could be life‑changing.
