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In this brief promotional video, Mark Given announces his upcoming presentation at VisionQuest 2014 in Greensboro. He uses the metaphor of fragrance versus essence to illustrate the difference between superficial, pleasant leadership and deep, quality‑driven leadership that truly transforms people, communities, and the world. Given invites viewers to attend, promising to teach how to cultivate ‘essence’ in themselves and their teams so that leadership endures beyond their presence.

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