Zan Monroe warns that mission statements fade into the background without active maintenance. He has participants read their drafts aloud, listen to how they sound, then rewrite them into something that actually reflects who they are.
The problem is, as time goes by, this will all be moved into a little teeny file on a shelf in the warehouse known as your nonconscious mind. It'll become a dot. And after a while, you'll forget about it. The more you use it, the better it will get. Now you've just written a mission statement. There are only 2 people in this room who said this morning they had one. And right now you are terrified thinking I might make you read this to the room because Quite frankly, it probably is terrible. Just rest assured that your terrible mission statement is not as bad as other people's in this room. However, it's not yours yet. It's just a bunch of words on paper. And I want you to process it a little deeper. So here's what you're going to do. You are going to say it. Because when you write it, you have to process it. But when you say it, you get to hear it, and then you go, "That doesn't sound like me," and you'll be able to rewrite it into something better. How many of you think you could spend a little time and write it better?
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