Short YouTube clip (Mark Simpson) giving growth advice: partner/align with another business to combine audiences (example: 1,000-person audience + 10,000-person audience = 11,000 people exposed), framing alignment as mutually beneficial when there is no conflict of interest.
If you've got an audience, say, of 1,000 people, and if you reach out to a business that you would like to align with, that has an audience of 10,000 people, and all of a sudden you have got 11,000 people to put your business and brand in front of. By doing that, you don't have to stress about getting more followers, about more customers, etc. Because what you're going to do is you're going to tap into another business's audience. And that's how, when you align, it is mutually beneficial. And again, because there's no conflict of interest, it's a win, win, win.
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