Short YouTube advice by Mark Simpson on how to follow up with previous guests. Emphasizes personal, direct communication (phone calls or WhatsApp) to learn more from one-on-one conversations, and recommends applying the 80/20 rule to prioritize the 20% of guests who generate ~80% of revenue for targeted outreach.
Nobody speaks on the phone anymore. And when you have a one on one conversation, you can find out so much. Now, if you've had lots and lots and lots of guests, congratulations. What you can do is you can do the 8020 rule. So work out the 20% of guests that brought in 80% of your revenue. They don't give it a real email address, so do a phone call or a WhatsApp. This is really cool and really effective.
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