Short advice video (YouTube) by Mark Simpson listing three marketing trends to use in 2023: (1) value-based marketing to build connection and loyalty, (2) longer-form content that builds deeper connections (examples: YouTube, podcasts, email marketing), and (3) personalization to make leads/customers feel seen and heard. The video closes with a call-to-action asking viewers which trend resonates most.
Three marketing trends that you should take advantage of in 2023. Number one value based marketing. This helps build a deeper connection with your audience, builds loyalty, and helps attract the right people to you. Number two content that builds deeper connections. Think YouTube, podcasts, email marketing. Things where you can really build a deep connection with your audience and allows you to connect with your audience in a way that a 3 second video just can't. 3. Personalization. There is so much information out there. How can you make your audience, your leads, your customers feel like they're being seen and heard? Let me know in the comments which of these resonates with you most.
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