Short YouTube clip (by Mark Simpson) explaining how, when OTA listings were unavailable for UK properties, guests and hosts resorted to direct-booking methods — searching on Google and using Facebook (groups and Marketplace) to find and advertise properties. Emphasizes that some proactive hosts successfully made themselves visible outside OTAs.
A property in the UK and you wanted to book it through your favorite ota you couldn't do because there was none. So what people were having to do were having to think a little, go onto the Google and find people directly, which is what happened. And also, as well, hosts. And I'd love to say that a lot of the hosts are in here who were switched on, utilized Facebook groups, Facebook marketplaces. They sort of worked out how to go outside of the OTAs to sort of put their business visible.
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