Short video presenting four essential social media content goals—entertain, convince, educate, inspire—and advising creators to only post content that fits one of these purposes. The speaker outlines how different content types map to emotional vs rational and awareness vs purchase stages, and gives examples (quizzes, competitions, brand videos) for entertaining content.
Does your social media content tick these four boxes? If it doesn't, don't post it now. Creating engaging content. There's four key areas. You can entertain people, you can convince people, you can educate them or you can inspire them. So these are literally the four key areas of content. So how are we going to do that? This is a really cool tool that is really great. So you can see down the side, you've got emotional and rational awareness and purchase. So depending on what type of content, if you want someone to buy, you want to inspire somebody, you want to make somebody laugh, this actually shows you the type of content that you can put out there. So if you want to entertain somebody and it's quite emotional, you could create some quizzes, you could do some competitions, you could do some brand videos, you can entertain people, you can convince people, you can educate them or you can inspire them.
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