Mark Simpson shows property managers how to ask existing landlords for referrals. Ask them: 'Do you know anyone who is like you?' Five landlords might give you dozens of warm leads without spending money on ads.
Let's just assume right now through this little story that we're spinning that you are a management company. You've got five different properties with five different landlords. You're going to message the landlord, you can either call them, text them, voice, note whatever you want to do and you're going to start it off with do you know anyone, do you know anyone who is like you and would like someone like me to rent their property from you? Do you know anyone who wants to look at a co hosting model? Do you know anyone? By asking that question, it's getting them thinking and if they reply back to you and say you send it to 5 people, say 3 people Reply back to you saying yes, sure Mark, here's the contact details. Fantastic. You've got three warm leads and the difference between this lead compared to any other person that you may have contacted is that it's on a recommendation.
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