Mark Simpson advises property owners to maintain a social media presence because a recent survey found 75% of travelers check a property's social media when booking. He emphasizes that having any presence (not necessarily many followers) builds trust and reduces perceived risk that the business is fake, which influences booking decisions.
75%
You just need to have a presence. Because a recent survey said 75% of travelers will check the social media presence of a property business that they've just booked with or about to book with. It's a big part of the booking process. So whether you see it or you don't, and you can't see it, really, you can't see when somebody checks out your Facebook page or your your Instagram page. But there are people that are trying to check you out to try and find you. So you don't need to have thousands of followers. You just need to have a presence on there so they can prove, and the trust is there that you're not a fake business. Because one of the big reasons why people don' don't book or don't book with you is because the trust factor isn't there.
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