Short monologue advising that apparent market saturation (in tourism/short-term rental markets) is not a reason to avoid entry. Speaker argues that even in saturated markets only the bottom 15–20% of listings suffer, and that a host only needs roughly 50–100 bookings from existing visitor traffic to succeed by standing out.
Even if a market is saturated, the bottom 15 to 20% of listings are going to be the ones that feel that. I don't think that's something to run away from. I think that's something to run towards, because the reason that it's saturated is because the tourism is there, the traffic is there. You just have to figure out a way to stand out. And you only need, depending on what the seasonality of the market is, 50 to 100 bookings of those millions of people that are coming in anyway. That's my spiel on saturation.
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