Mark Simpson (YouTube video) gives a practical tip intended to increase direct bookings over the busy summer/payday period. The advice is targeted at properties using channel managers (examples: FreeToBook, Vevo, HiJuve/High Level, Booking Factory—mentioned as types), and is presented as a clever, effective tactic to capitalise on increased customer spending and summer travel searches.
If you don't use a channel Manager, as in free to book, or a Vevo or High Level or the Booking Factory, you might not be able to do this tip. It's really clever and it's really effective and what it will do is it designed to get you more direct bookings over this very busy summer period. We're about to come into a stage where it's payday, so people will have that extra income. Summer holidays are coming up, people are looking to go, finding places to go for their summer stay. This is a perfect chance for you to take full advantage of it.
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