A short conversational YouTube video (Feb 20, 2024) by Mark Simpson discussing actionable digital marketing tips. In the excerpt speakers discuss researching detailed customer personas ("netography"—where customers hang out online vs. only demographics), and practical website advice: have your own website ("shop window"), don't rely solely on OTAs, and use free tools to check website speed.
Thing I really want to dive into. I know you're doing this awesome marketing course at the moment and I want to talk about actionable tips that has worked for you. That what kind of tips have worked for you so far and why.
So about the customer avatar and I was telling you about the customer Persona. That's a more in depth sort of research of where you actually your customer is and where they sort of hang out digitally. They think they call it Netography or Netography. It's not just looking at demographics of where they, where they live and how much income they did. It's where they hang out online. Are they in Facebook, are they in Tick tock? Are they in Instagram, are they on LinkedIn? And so on and so forth could go on forever. So that was been really useful. I picked up a, a couple of things as well that if you guys, if you haven't got a website, get one. Literally it's, it's your shop window. Don't rely on any of the OTAs. Get your own and get your own mess to go with it. I, I as you know, if you side checker as well some of the little freebie tools just to check on how fast the websites are running.
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