Advice before Your Initial Pivot 🚀

In the current state of play, there may be a guest house owner who currently can't take any booking. Right now, I may be thinking about pivoting themselves or trying something different. But what would be the one piece of advice that you wish that you had received before you made that pivot, that initial pivot, that sort of jump from going from one to the other, from one sort of career to the other?

I don't think I did anything wrong, as it were. I don't look back and think, oh, I did that wrong. But there was a piece of advice that was given to me, actually, when I left teaching and went into journalism because I was freelance. I've always been self employed the whole time. I've always had to buy my own business, my own customers, whatever, and it was look for work while you're busy. So when I was a journalist, I always had my eye on all the time. Like, I was never sort of like, oh, I'm fully booked at the moment, I've got enough clients, I've got enough writing work. I was always building my audience because I knew that one source of income could run out. I could be onto a great thing with a particular newspaper or magazine or have a nice copywriting job that would go really well and then suddenly that could be taken away from me. Look for work when you're busy. But also this concept of building an audience, and I was doing it without even realising that I was doing it. When I was a journalist, I had quite a big following on Twitter and that not only helped me in my work as a journalist, but people found me as well. And people would find me, they'd see what I specialized in and they'd offer me copywriting work or they'd ask me to come speak at things. I also had a blog as well, which is kind of how I ended up doing what I do today. I started blogging thinking, well, you know, maybe if I started a blog, then people might find me and they might come and find me and offer me this nice copywriting work or offer me this consultancy work that we're asking to do. So without even realizing what I was doing, I was kind of building this audience and this following.