Mark Simpson warns hosts that relying solely on Airbnb or Booking.com for marketing no longer works due to increased competition entering the short-term rental market around 2016–2023. He urges property owners to invest in direct-booking marketing because platform listings can be buried (e.g., on page two) and the platforms will not promote individual hosts' properties for them.
Why should I do my direct booking marketing when I can just put it on Airbnb and booking.com and they will market the property for me? Maybe in 2019, you could do that. Maybe in 2018, maybe in 2017 or 2016. But as we move into 2022, I'm going to go into 2023. There are so many people who are coming into this industry. So if you're just going to go in that, that sort of method and sort of mindset, then guess what? You're going to spend as much time making sure that Your listing on booking.com or Airbnb is going to be visible. Airbnb will not do your marketing for you. Someone will come onto your Airbnb and your location. And if you're on page two, guess what? You're not going to get seen.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
