Airbnb Have Made Changes To Their Search Results That Are Affecting How You Get Bookings! 🚀

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I don't know if you saw, but a couple of weeks ago, Airbnb made some massive changes to not only the amenities, so the back end section that you can check out right now, but also to the front end as well. And that has affected search as much as it affected how you use the platform. So one of the main things that they have done is they have made the search a lot more flexible. So now when you go to the front end of Airbnb and you're a future potential guest looking for a place to stay, you can choose whether you.

Have exact dates in mind or if.

You have got an idea of dates in mind. And this is going to affect you in terms of how many bookings you can potentially get from that platform. Now, before we dig in a little bit further to this episode, my name is Mark Simpson. I give hosts just like you the tools, the tactics, the training and the confidence to get more bookings. And what I want to do is I just want to very quickly look at Airbnb.

So, as you can see, over the.

Course of the last year, they're making a lot of changes, changes in the back end with customer support, trying to fix the mess that they made in March 2020 of obviously now on the stocks and shares in the ipo. And they are growing. The demand is there. And what they want, obviously, if you look at it from, you know, from a 50,000 foot view, is that they want more bookings. And as a host, if you go into your extranet, you've got loads of different amenities that you can take kickoff. And what they are now starting to do when a future potential guest runs a search, whether it's on the app or on the laptop or the Mac, wherever it may be, they will go in and they'll put their dates. So, for example, they'll do the 1st of September to the 7th of September, they're looking for a location and they may want to then tick off a couple of the amenities. So they may want a hot tub, they may want to be child friendly, they may want X, Y or Z. Now, the interesting thing is that in the past, Airbnb would only show results for hosts and properties that tick every.

Single one of those boxes.

And you know, when you look on booking.com or if you look on VRBO or Expedia or insert travel website, they only show what the guest wants. So if they want a hot tub, they will only show properties that have got a hot tub. If they want somebody that has got a full kitchen, then they will only show the property that has a full kitchen. What Airbnb is doing and they're experimenting.

Is, is they are seeing what the.

Guest wants and they are pulling potential properties to show them and they are telling them. So you, dear guest, wanted a hot tub, a place near the beach. You wanted family friendly, you wanted fast wi fi. Now, we've only got one or two properties, but check out this. This doesn't have a hot tub, but it's got everything else. So it's, it's giving the guest the option whether to choose it or ignore it. Now, this is really interesting because again, what does Airbnb want it wants? And this is their whole goal, to go from search to booking in a smooth, seamless possibility, which is what, you know, all OTAs want and it's what us, the host, need to get with our direct booking website.

But that's a total of our episode.

But what is it looking to do as well is it's looking to say, right, we know that our guests want X, Y and Z, but let's put something into the search that will say to them, right, so you wanted all these things. It's got 90% of it.

It hasn't got that.

Can you live without it? Can you still make your book bookings? So it's trying to get people to stay on the site, which is really interesting. So what I would recommend that you do, go for your Airbnb amenities. And again, we use Airbnb like any other marketing channel. We don't rely on them, we just use it as a channel and a source when we need to get visibility bookings. So make sure that all of your amenities are ticked off and boxed off. Make sure that you've got plenty of pictures, make sure that every picture has got a caption.

Go and update your listings right now.

Because Airbnb is pushing more and more and more and like, they've come out and said the demand is so high on that platform. It's why they have set up customer support teams. It's why the Irish and the European and the UK branch reached out to me directly to do a webinar so that they can be more. Get more awareness in the UK and Europe is that they want properties on there. And if you're going to use the platform, let's do it right and let's make sure that your visibility is there. But as soon as a guest walks through that door is your guest forever. We've got all the tools that you need, got all the training to help convert an OTA book into a direct booking in the future. Just go check out booster.co.uk there's five videos, free videos, two free tools that will help you right now. Boosted.co.uk Enter your email address, fill out a short form and you'll get all that in your email. So hopefully this helped. If you want to find out more about all of the videos, just check out the Booster YouTube YouTube channel. There's over 300 podcasts, over 500 videos that you can go check out right now that will help you grow your business. And I will be back tomorrow with another episode. Thanks for stopping by.

Having a blast Gonna get it on the Bruce Lee podcast Bruce Lee like Bruce Lee cuz it's so hard on the T is loose leaf making up those rhymes don't write it just do it loosely.