Mark Simpson shares quick wins for Airbnb hosts: write bullet-point descriptions for your target guest, fill out your full personal profile since guests check it, and present yourself as a professional with a company name in your first line.
Number one bullet points, really get your description across and make sure you speak to the person that you want to come and stay with you. Second thing is your personal profile. So many people don't fill this up and you will be amazed at how many people actually check this out. Airbnb don't share this stat with you, but you'll be amazed at how many of your guests. I would go to say 7 out of 10 people will check out this page even if they book with you or not. So what you need to be doing in the first line of text, I would be saying that you are a property manager and your company is Summit. So it'd be like, hey, my name is Mark. I'm the founder of Insert brand name, you know, and you can even get a little bit cheeky here. You can say, we are top rated business in the area. Check us out on, you know, check us out for our reviews. And again, what you're then doing is you're implementing the brain, the mindset. Hang on a second. This is an overall company here. This isn't just a random Joe who's hosting his one property or a spare room. This is somebody who is, you know, is a professional.
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