A short YouTube video (shorts) in which Mark Simpson describes how Airbnb’s introduction of instant booking changed the vacation rental booking process—from a multi-step guest request and host approval flow to immediate one-click bookings—and observes that the industry and guest expectations have shifted to favor instant booking.
Instant booking for the world of vacation rentals str was unheard of. A lot of people freaked out, a lot of people refused to adapt. But slowly but surely, the more that the rise of Airbnb, the more that the sentiment towards booking process has changed and we've noticed a massive shift. So before where it used to be, guests find property, guest likes property, guest sends an email or a contact request or a booking request, guest waits for an answer, put a host, then get in touch, send an email back, ask a couple of questions and then book is gone. Airbnb and you've got to just go and look at Brian Chesky and Joe and how they talked about their want and desire to be a one, two, three book process and they've done this within with instant booking. So now a guest finds a property, they like it, they book it done. And everybody has moved and evolved to this and instant booking is now key.
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