Mark Simpson (speaker) explains how Airbnb and the rise of instant booking changed vacation-rental booking practices. He contrasts the older workflow—guest finds property, sends a contact or booking request, waits for host questions/approval—with the new instant-booking model where a guest finds a property and books immediately. He notes initial resistance from hosts but says sentiment shifted over time.
Instant booking for the world of vacation rentals, str was unheard of. A lot of people freaked out, a lot of people refused to adapt. But slowly but surely, the more that the rise of Airbnb, the more that the sentiment towards booking process has changed and we've noticed a massive shift. So before, where it used to be, guests find property, guest likes property, guest sends an email or a contact request or a booking request, guest waits for an answer for the host to then get in touch, send an email back, ask a couple of questions, and then book is gone. So now a guest finds a property, they like it, they book it. Done.
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