European hotels feel more genuinely hospitable than U.S. ones, even luxury chains like Ritz Carlton and St. Regis, which often feel standardized and business-focused. The question is how to scale real hospitality across multiple properties without losing the personal touch.
I feel like a lot of the places at least we've stayed at, stayed at in Europe really embodies that versus some of the even the higher end places we've stayed at here seems very like business oriented cut and paste. There really isn't that hospitality side where you look at a big company like even Marriott Bonvoy, where everywhere you go is consistent, right? Especially if you stay at the Ritz Carlton or the St. Regis, you're getting that level of service pretty much everywhere you go. And I find that varies so much at least here versus saying seemed a lot more consistent in Europe. So we brought that back basically being like, okay, we have a decent sized portfolio. How can we bring that level of customer service and that hospitality to all of these properties where they're not just feeling like they're staying in another investor's Airbnb that's trying to make $1,000 more a month than market rent.
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