Mark Simpson explains why knowing your ideal customer matters. A business within a day's drive of 70% of the U.S. population can target honeymooners, anniversaries, weekend getaways, youth groups, families, reunions, and sports teams.
Who's our ideal customer base. So where we're located, we're within a day's drive of 70% of the United States population. So we're a big drive to destination. So it's honeymooners, it's anniversaries, it's weekend getaways, it's, let's see, youth groups and families and family reunions and sports teams.
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