Short segment from a YouTube video by Mark Simpson about branding and direct-booking strategies. The speaker explains that Avivo (a property management system/PMS) places listings across many booking channels, increasing brand visibility; high-quality photography provides hints that drive search behavior and leads potential guests to the property’s Boostly website to book direct.
That's cool. And, you know, you've brought us beautifully onto to branding in general, like you say, because with Avivo, and not many people will necessarily know this about Vivo as a pms, it's actually the PMS that puts you in the most places. You know, it literally puts you on so many different booking channels. And of course, because you're spreading your net really wide and like you say with your photos and your photography, you're hinting to people to come and book direct people see your brand and they've got hints and then they search for you and of course, they land on your boostly website, which is going to be amazing. So that is how you're going to bring more people into book, which is pretty spectacular.
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