Short YouTube talk (Mark Simpson) arguing that offering unique local experiences brings revenue into the local gig economy and generates highly memorable guest reviews that convert new customers (example: guests "chase down a donkey for a beer" and remember the weekend).
The third win in this case is you are bringing more money into the local economy for those gig services. And those gig services perhaps are not as well known as something like just a massage. I'm going to give you a fourth win, and that is that your guests are going to leave the coolest reviews. When someone says, oh, my gosh, it was incredible. I was able to chase down a donkey for a beer with my best friends, I will remember this weekend for the rest of my life. That is a review that converts someone into a new guest.
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