A short YouTube clip (uploaded Dec 22, 2024 by Mark Simpson) featuring Annie Sloan giving a 2025 short-term-rental (STR) prediction: live-event travel and passion-driven travel will continue to drive bookings. Sloan emphasizes aligning STR listings and communications with local events and passions (e.g., concerts, sports, Olympics), noting that 77% of Gen Z and millennials report traveling for their passions as their top reason.
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Here is my big prediction for 2025. Live event travel will continue to be huge and a driving force of why people are booking short term rentals. That's things like the Taylor Swift concert, that's sports concerts, that's events like the Olympics. Not only is that going to continue, we're going to see people traveling even more for their passion points. So 77% of Gen Z and millennials say their number one reason for traveling is traveling on their passions. So making sure that your short term rentals are aligned with what is in your area that people want to go to. Because when people are going to book, they are no longer just booking for the Instagram wall, they are no longer just booking for the beautiful design, which is very important. But they are booking for what is going on in that area. So my big prediction is people will still travel on this. So make sure you are aligning yourself in your description, in your communication with we have access to this thing or we're so excited that you're coming for this specific thing. Live event travel and passion first travel is here to stay.
