Mark Simpson (YouTube) addresses property managers and hospitality owners about preparing for 2021 by making listings attractive to wider — especially international — audiences. The speaker's immediate recommendation is to review listing presentation with emphasis on multilingual content (translate websites/listings using freelancers on platforms like Fiverr or Upwork).
If you have a domestic property, and if you are a property manager, a hospitality owner, that reaches out to maybe a wider audience, maybe an international audience, you're going to have to rethink for 2021. So what you need to be doing, number one, is have a look at your listings. So if you are based, say, in a country where English isn't the first language, how are you presenting your listing? What can you be doing on your listing to maybe be multilingual? So if, for example, you're based in Spain, is your listing, is your website the first thing that they see Spanish, or does it have to translate? So can you maybe find somebody on Fiverr? Can you maybe find somebody on Upwork that can translate it for you?
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